GTM & Analytics Specialist

Job Title: GTM & Analytics Specialist

Location: Remote
Experience: 3 7 Years
Job Type: Contract

Job Description:
We are looking for a GTM & Analytics Specialist to manage end-to-end tracking, analytics implementation, and conversion measurement across digital marketing platforms. This role focuses on GA4, Google Tag Manager, and paid media tracking to ensure accurate performance reporting.

Key Responsibilities:

• Implement and manage tracking using Google Tag Manager (GTM)

• Set up and maintain GA4 properties, events, and key conversions

• Configure and test Google Ads, Meta (Facebook), and LinkedIn pixels

• Track form submissions, phone clicks, button clicks, and ecommerce events

• Debug and resolve tracking and data discrepancies

• Ensure cookie consent and Google Consent Mode v2 compliance

• Support reporting and explain analytics insights to stakeholders

Required Skills:

• Google Tag Manager (Advanced)

• Google Analytics 4 (GA4)

• Conversion & event tracking

• Google Ads, Meta Ads, LinkedIn Ads tracking

• Basic JavaScript (for tracking/debugging)

• GTM Debug, Tag Assistant, Pixel testing tools

Nice to Have:

• Looker Studio reporting

• Ecommerce tracking experience

• MarTech or Ad Operations background