•Remote or New York, New York, USA
Position Overview: We are seeking a strategic and results-driven Business Analyst to lead the development and optimization of our Next Best Action (NBA) platform. In this role, you will oversee the end-to-end lifecycle of innovative platforms that enable personalized customer engagement and dynamic decision-making. Collaborating closely with cross-functional teams, you will shape the vision, prioritize features, and deliver solutions that empower data-driven marketing, sales, and customer succe