TheCoca-ColaCompany is evolving into a moredigital-first,data-driven
enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building ona strong foundationof modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,end-to-endimpact on growth, productivity, and efficiency.
This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success willrequiremore than technology implementation, it demands a strategic transformation of core capabilities, adomain-based,product-centricoperating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
Role OverviewThe Senior Director, Campaign Operations plays a critical leadership role in advancingCoca-Cola'sdigital transformation by modernizing and scaling how campaigns are delivered,optimized, and measured across the enterprise. This role is accountable for evolving campaign operations into adata-driven,technology-enabledcapability that accelerates speed to market, improves efficiency, and enhances the effectiveness of marketing investments.
Operating within aproduct-centricdigital ecosystem, this leader partners with marketing, digital product, data, and technology teams to embed automation, analytics, and artificial intelligence into campaign workflows. The role will focus on orchestratingend-to-endcampaign execution processes, ensuring seamless integration across platforms, channels, and markets. This role will help scale and adopt products such as One XP, Global Access Management, Consumer Data Store, Mixed Codes, Promo Plus, etc. The ideal candidate should have good understanding and experience of Adobe Experience Platform and its auxiliary products.
The Senior Director will drive consistency, scalability, and governance in campaign operations while enabling flexibility to meet local market needs. This role requires strong strategic and operational leadership, with the ability to translate enterprise transformation priorities into practical,high-impactsolutions that deliver measurable business outcomes.
What You will do for us- Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into campaign planning, execution, and optimization processes
- Establish and operationalize scalable frameworks forend-to-endcampaign management within aproduct-centricoperating model
- Partner with marketing, digital product, and analytics teams to ensure campaigns aredata-driven, measurable, and continuouslyoptimized
- Drive integration of marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking
- Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market
- Define and track key performance indicators that link campaign activities to business outcomes, ensuring accountability and value realization
- Enablereal-timeinsights anddecision-makingbyleveragingadvanced analytics and artificial intelligence within campaign operations
- Align campaign operations with enterprise architecture, data governance, privacy, and security standards
- Collaborate with regional and local teams to ensure global consistency while allowing formarket-specificexecution needs
- Lead vendor and partner relationships to deliverhigh-qualitycampaign execution capabilities aligned with enterprise strategies
- Drive adoption of new tools, platforms, and ways of working through change management andcapability-buildingefforts
- Continuouslyidentifyopportunities to enhance campaign effectiveness, efficiency, and innovation through emerging digital and AI technologies
Requirements and Qualifications- Bachelor's degree in Marketing, Business Administration, Information Systems, or a related field
- 10+ years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization
- Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes
