Job Title: Lead Marketo Solutions Architect/Administrator/Specialist
Location: Dallas, TX / Atlanta, GA / Chicago, IL- Onsite
Duration: Long Term
Project Overview: We are seeking an expert-level Marketo Solutions Architect to lead a complex, enterprise-grade Marketo carve-out and implementation. The ideal candidate will be responsible for delivering a fully functional, production-ready Marketo Engage instance seamlessly integrated with Salesforce (SFDC), custom Heroku middleware, and various third- party marketing technologies.
Key Responsibilities:
Instance Provisioning & Migration: Deliver a fully provisioned Marketo production instance. Oversee the structural manual migration of up to 100 historical marketing programs using the Marketo Program Import Wizard. Ensure active local assets, smart campaigns, and tokens are migrated without loss of campaign architecture.
Pre-Migration Auditing & Data Prep: Conduct a thorough pre-migration inventory of existing assets (images, emails, landing pages, forms, smart campaigns) to identify what should be migrated versus retired. Audit the source database to purge inactive or should be migrated versus retired. Audit the source database to purge inactive or redundant records and build a comprehensive Data Dictionary mapping all CRM, Marketo-only, and custom fields.
Compliance Data Transfer: Right before the final transition and blackout window, extract global unsubscribes, blocklists, and hard bounces from the legacy system and upload them as a Trusted List Import into the new instance to maintain strict data privacy and deliverability compliance.
CRM Synchronization: Execute an end-to-end data sync with Salesforce utilizing custom sync filters to selectively isolate and import legacy records based on the completed database audit.
Middleware Data Routing & Deduplication: Route all incoming lead data through a configured Heroku ("Referee") middleware pipeline. Collaborate with developers to implement UUID (Universally Unique Identifier) matching logic to dynamically deduplicate records and prevent API race conditions during parallel database writes. Merge configuration scripts and routing rules into the version control repository.
Multi-Touch Attribution (MTA) & Lead Scoring: Integrate and configure Adobe Marketo Measure to calculate MTA models (e.g., W-Shaped and Linear/Even Spread) across active marketing channels. Align CRM Campaign touchpoint rules to the standard attribution models and help design a robust lead scoring model.
Tech Stack Integrations: Configure Marketo webhooks and custom API LaunchPoint services to ingest and map data elements from Demandbase, Lytics, ZoomInfo, and Salesforce.
Deliverability & IP Warming: Design and execute a gradual IP warming schedule within the new Marketo instance to build sender reputation with ISPs and ensure maximum deliverability prior to the full launch.
System Integration Testing (SIT) & Documentation: Execute end-to-end SIT test scripts demonstrating 100% data integrity across the SFDC sync and Heroku pipeline. Author a comprehensive Technical Design Document (TDD) detailing the SFDC custom
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