Description
We are looking for a performance-focused Digital Marketing Specialist to support customer acquisition efforts for a Financial Services organization in Greenville, South Carolina. In this role, you will manage paid digital initiatives, evaluate campaign results, and uncover opportunities to strengthen lead generation across search and other online channels. This position is well suited for someone who combines analytical thinking with creativity and enjoys improving performance through testing, optimization, and market awareness.
Responsibilities:
Oversee daily execution of paid search initiatives across leading advertising platforms, ensuring campaigns run efficiently and align with acquisition goals.
Refine bids, audience settings, targeting parameters, and ad variations to improve engagement, conversion rates, and return on spend.
Review campaign data regularly, identify meaningful trends, and provide practical recommendations to enhance overall performance.
Partner with internal stakeholders and external vendors to coordinate launches, support optimizations, and maintain campaign effectiveness.
Create and iterate ad copy and messaging strategies through structured testing to improve response and lead quality.
Research shifts in digital marketing trends, competitor activity, and changes in search behavior to inform campaign decisions.
Evaluate expansion opportunities in additional paid channels, including social platforms and other digital advertising environments.
Track brand visibility across both traditional search engines and AI-influenced discovery experiences to help maintain market presence.
Assist with budget monitoring, invoice coordination, performance reporting, and other marketing projects as business needs evolve.
Requirements
2+ years of experience in paid media, digital marketing, demand generation, or a closely related field.
Practical experience managing campaigns within Google Ads and/or Microsoft Ads.
Working knowledge of keyword planning, bidding approaches, audience targeting, attribution models, and conversion tracking.
Strong analytical skills with the ability to turn performance data into clear, actionable insights.
Familiarity with Google Analytics and broader digital performance measurement practices.
Exposure to paid social advertising platforms is considered an advantage.
Experience with reporting or visualization tools such as Power BI, Looker, Tableau, or similar platforms is preferred.
Effective communication, collaboration, and time management skills in a fast-paced environment.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 00900-0013494042
- Posted 1 day ago
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