Digital Marketing Manager
Overview
The Digital Marketing Manager will play a key role in driving the planning, execution, optimization, and measurement of paid marketing programs supporting Audience Engagement initiatives. This role requires a strong understanding of paid media, campaign performance, data analytics, and data-driven optimization.
The Marketing Manager will own day-to-day marketing programs from strategy through execution and reporting, using data and testing to improve campaign performance and identify opportunities for growth. The role will partner closely with internal marketing, sales, analytics, product, and operational teams to ensure programs are delivered accurately, efficiently, and against business objectives.
Key Responsibilities
Paid Marketing, Campaign Management & Testing
- Plan, execute, and optimize paid digital marketing campaigns across channels such as social, display, and testing new paid channels.
- Manage campaign setup, launch, pacing, optimization, and ongoing performance monitoring to ensure programs meet defined objectives.
- Monitor campaign delivery and proactively identify and resolve issues affecting performance, timelines, targeting, or data quality.
- Develop and execute A/B and multivariate testing strategies across audiences, creative, messaging, channels, placements, and other campaign variables to improve marketing efficiency.
- Identify opportunities to improve marketing effectiveness through new channels, audience strategies, testing approaches, data applications, and process improvements.
Analytics, Reporting & Business Insights
- Own marketing performance reporting, including the development and maintenance of dashboards, recurring reports, campaign summaries, and business reviews.
- Analyze campaign and audience data to identify trends, opportunities, risks, and performance drivers.
- Develop and monitor KPIs to evaluate the effectiveness of marketing campaigns, products, features, and audience strategies.
- Pull, manipulate, and analyze data using tools such as SQL, Excel/Google Sheets, Tableau, or other BI and visualization platforms.
- Ensure data accuracy and integrity through detailed QA, reconciliation, and validation of campaign and performance data.
- Bring a broader business perspective to marketing analysis, connecting campaign-level performance to revenue, customer engagement, audience growth, and overall business objectives.
Program & Project Management
- Own multiple marketing programs and projects simultaneously, ensuring clear timelines, deliverables, follow-ups, dependencies, and accountability across stakeholders.
- Proactively track open items and follow up with internal partners to keep campaigns and projects moving forward.
- Maintain accurate campaign documentation, requirements, reporting, and project trackers.
- Identify operational gaps and develop processes that improve campaign execution, scalability, and efficiency.
- Manage competing priorities while maintaining a high level of accuracy and attention to detail.
- Support strategic initiatives and ad hoc analyses that contribute to broader marketing and business objectives.
Cross-Functional & Stakeholder Management
- Serve as a trusted marketing partner to Audience Engagement, Presales, Sales, Analytics, Product, Operations, Finance and other cross-functional teams.
- Effectively communicate and collaborate across teams to streamline workflows, improve data and campaign processes, and identify opportunities for automation.
- Build strong stakeholder relationships through clear communication, responsiveness, strong follow-through, and ownership.
Qualifications
- Bachelor s degree in Business, Analytics, Data Science, or a quantitative field.
- 4+ years of experience in digital marketing, paid media, performance marketing, marketing analytics, or a related field.
- Demonstrated hands-on experience managing paid digital marketing campaigns is required.
- Strong understanding of paid media channels, campaign optimization, audience targeting, segmentation, and digital marketing performance metrics.
- Demonstrated experience developing and analyzing A/B and multivariate tests and translating results into actionable marketing recommendations.
- Strong analytical and data-driven mindset with advanced proficiency in Excel or Google Sheets; experience with SQL, Tableau, or other BI/data visualization tools preferred.
- Experience building performance reports, dashboards, campaign analyses, and business-facing presentations.
- Strong ability to interpret complex data, identify meaningful trends and drivers, and communicate insights clearly to stakeholders.
- Highly detail-oriented with a strong focus on data accuracy, quality assurance, and operational excellence.
- Demonstrated program and project management skills, including the ability to manage multiple concurrent priorities, deadlines, dependencies, and stakeholders.
- Highly responsible and proactive, with a strong track record of ownership, follow-through, and accountability.
- Strong stakeholder management and communication skills, with the ability to collaborate effectively across teams and influence without direct authority.
- Ability to connect day-to-day marketing execution to broader business objectives, customer needs, and commercial outcomes.
