Field Marketing Event and Communication Specialist

• Our client’s Networking North America Field Marketing team is seeking an organized, creative, and collaborative Event and Communication Specialist to support national events, roadshows and sales communications.
• This role combines hands-on event execution with ownership of key sales communication channels, including the North America Field Marketing SharePoint site and biweekly Sales Newsletter. The ideal candidate can manage multiple projects, turn complex information into clear communications, and deliver experiences and resources that help Sales engage customers, build pipeline, and grow the business.

Key Responsibilities

National Events Roadshows and Programs

• Coordinate and execute national events, conferences, tradeshows, roadshows, and field marketing programs aligned with North America sales and marketing priorities.
• Manage event timelines, logistics, registration, vendors, booth materials, shipping, staffing coordination, and onsite support.
• Partner with Field Marketing Managers, Sales, and cross-functional marketing teams to define event objectives, target audiences, promotional plans, and follow-up activities.
• Develop event communications, invitations, briefing materials, and sales resources to drive participation and readiness.
• Track budgets, expenses, deliverables, and deadlines to ensure programs are completed on time and within budget.
• Coordinate lead capture and handoff, and support post-event reporting on attendance, engagement, pipeline contribution, and return on investment.
• Maintain event calendars, planning documents, and reusable resources to improve execution across programs.
• Oversee our North America Field Events Portable Program and manage booth properties and inventory.

North America Field Marketing SharePoint

• Own and maintain the North America Field Marketing SharePoint site as the one-stop shop for marketing information and resources supporting the North America Networking Sales team.
• Organize and publish event calendars, campaign resources, program details, sales tools, presentations, contacts, and other relevant content.
• Partner with content owners to keep information accurate, current, easy to find, and aligned with sales needs.
• Improve site navigation, content organization, and presentation to encourage adoption and usability.
• Establish a regular content review process and archive outdated materials.
• Gather user feedback and monitor available site metrics to identify opportunities for improvement.

Sales Newsletter and Communications

• Develop and publish the North America Networking Sales Newsletter.
• Manage the editorial calendar and gather updates from Field Marketing, Sales, and cross-functional stakeholders.
• Write and edit concise, engaging content highlighting upcoming events, marketing programs, campaigns, success stories, and actions for Sales.
• Ensure each issue includes clear calls to action, relevant deadlines, and links to supporting resources.
• Coordinate reviews, approvals, and distribution to deliver accurate, timely communications.
• Track available engagement metrics and use feedback to improve newsletter relevance and effectiveness.

Qualifications

• BA or BS in Communications, Marketing or Business Administration
• 7+ years of experience in direct marketing, communications or field marketing.
• Experience in field marketing, event coordination, marketing communications, or a related role, preferably within B2B technology.
• Demonstrated ability to coordinate events and manage multiple projects, vendors, stakeholders, and deadlines.
• Strong writing, editing, and proofreading skills, with the ability to tailor content for a sales audience.
• Experience maintaining SharePoint sites or similar internal content platforms.
• Proficiency with Microsoft 365, including SharePoint, PowerPoint, Excel, Word, and Teams.
• Strong attention to detail, organizational skills, and follow-through.
• Ability to work independently while collaborating effectively across teams.
• Willingness to travel and provide onsite event support as required.

Preferred Experience

• Familiarity with networking, enterprise technology, or IT audiences.
• Experience with event registration platforms, email marketing tools, CRM systems, and lead management processes.
• Working knowledge of marketing performance reporting and pipeline measurement.
• Basic design and content formatting skills for newsletters, SharePoint pages, and event materials.