Business Analyst with Marketing Analytics

Location: Columbia, MD / Lisle, IL / Chicago, IL / Minneapolis, MN

Introduction: This position is for a Senior Analyst with a focus on Marketing Analytics and Insights. The role involves gathering business requirements from Marketing and Enrollment teams, analyzing data using SQL/Google Cloud Platform, validating reports, and presenting insights through reports and dashboards.

Responsibilities:

• Gather business requirements from Marketing and Enrollment teams and translate them for technical teams.
• Query and analyze data using SQL/Google Cloud Platform for ad hoc reporting and funnel performance.
• Validate reports, investigate data discrepancies, and support UAT.
• Present insights and recommendations through reports, dashboards, and PowerPoint slides.
• Identify opportunities for automation and reporting process improvement.

Requirements:

Must-Haves:

• 3+ years of Business/Data Analyst experience.
• Working SQL skills and experience with Google Cloud Platform or similar data platforms.
• Strong requirements gathering, data analysis, and reporting validation skills.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple priorities independently.

Preferred:

Marketing analytics, Salesforce data, enrollment funnel analysis, Power BI familiarity, and reporting governance.