Title: Senior Sales Executive – Salesforce Services
Location: San Francisco Bay Area (Hybrid, 3 days onsite)
Employment Type: Full-Time
Experience: 10+ Years
Reports To: Head of Sales
About Us
At CriticalRiver, we craft transformative digital journeys that impact millions of users worldwide. We harness the power of design and engineering and bring innovation to our customers’ technology investments through our industry-leading practices, such as Data and AI, Customer Experience, Product and Platform engineering. Our mission is to partner with top-tier clients driving their core business transformation and helping them stay ahead of the digital curve.
Today, that curve is AI. We are building and deploying enterprise-grade AI and agentic systems for our clients — multi-agent frameworks, AI copilots and assistants, RAG and enterprise knowledge architectures, and autonomous agents that execute real business workflows in finance, supply chain, service, and revenue operations. This work sits on top of modern data foundations we architect and run with our ecosystem partners, including Salesforce, Snowflake, Databricks, and the major hyper-scalers. Our clients are not experimenting; they are moving agentic AI into production, and we are the partner helping them do it safely, measurably, and at scale.
We are an enterprise organization with a boutique mindset, thriving on the coherent symphony of collaboration across our business, practices, and delivery teams. Over 85% of our employees recommend the company, and 97% of respondents approve of our CEO (independent survey). Join us as we pioneer the future of technology, delivering excellence and innovation every step of the way.
What are we looking for
Position Overview: CriticalRiver is seeking a high-performing Senior Sales Executive to drive net-new logo acquisition for our Salesforce practice. This is a pure hunter role focused on winning new enterprise customers and expanding CriticalRiver's footprint across Salesforce-led digital transformation initiatives.
The ideal candidate will have a proven track record selling Salesforce consulting services, CRM transformation programs, Data Cloud, Agentforce, AI, Experience Cloud, Revenue Cloud, Service Cloud, Marketing Cloud, and custom Salesforce platform solutions.
This individual will drive growth through a dual motion:
• Direct enterprise hunting into target accounts.
• Partner-led co-selling with Salesforce field sales, partner managers, solution engineers, and alliance teams.
The successful candidate will be comfortable engaging CIOs, CROs, CMOs, Customer Experience Leaders, Digital Transformation Executives, and Salesforce stakeholders to identify business challenges and position Salesforce-enabled solutions that drive measurable business outcomes.
What do you get to work on
1. Net-New Business Development
• Own new logo acquisition across enterprise and upper-mid-market accounts.
• Develop strategic account plans and execute proactive outbound campaigns.
• Generate qualified opportunities through networking, executive introductions, industry events, and personal relationships.
• Build relationships with CXOs and senior business executives responsible for sales, service, marketing, customer experience, digital transformation, and AI initiatives.
• Consistently exceed quarterly and annual pipeline and revenue targets.
2. Salesforce Ecosystem & Partner-Led Selling
• Develop strong co-sell relationships with Salesforce Account Executives, Regional Sales Managers, Partner Managers, Solution Engineers, and Practice Leaders.
• Create and execute joint account plans with Salesforce field teams.
• Generate partner-sourced and partner-influenced pipeline opportunities.
• Position CriticalRiver as a trusted implementation and transformation partner within the Salesforce ecosystem.
• Participate in Salesforce-sponsored events, Dreamforce, World Tours, Agentforce Summits, and regional partner programs.
• Collaborate with Marketing and Alliances teams on joint demand generation campaigns.
3. Salesforce Solution Selling
• Lead consultative sales discussions around:
o Sales Cloud
o Service Cloud
o Experience Cloud
o Data Cloud
o Revenue Cloud
o Marketing Cloud
o Agentforce
o Salesforce AI
o MuleSoft
o Salesforce Platform & App Development
• Translate business challenges into Salesforce transformation roadmaps.
• Present business cases focused on revenue growth, customer experience, operational efficiency, automation, and AI-driven productivity.
• Identify opportunities to leverage Agentforce, AI copilots, automation, and Data Cloud capabilities to improve customer engagement and business outcomes.
• Position end-to-end Salesforce services including consulting, implementation, integration, optimization, managed services, and support.
4. Enterprise Deal Leadership
• Own the sales cycle from prospecting through contract signature.
• Lead discovery workshops, executive presentations, proposals, and commercial negotiations.
• Collaborate with solution architects and Salesforce practice leaders to develop winning solutions.
• Navigate complex procurement, legal, security, and governance processes.
• Structure large-scale digital transformation engagements ranging from $250K to multi-million-dollar programs.
• Build long-term account growth strategies focused on land-and-expand opportunities.
5. Revenue Management & Forecasting
• Maintain accurate opportunity tracking within Salesforce CRM.
• Deliver consistent forecast accuracy and pipeline visibility.
• Develop territory plans and account penetration strategies.
• Monitor competitive trends across Salesforce partners and consulting organizations.
• Provide customer and market feedback to Salesforce Practice Leadership.
Required Qualifications
• Bachelor's Degree in Business, Technology, Engineering, or related field.
• 10+ years of enterprise technology, SaaS, or consulting services sales experience.
• Demonstrated success as a hunter with a strong net-new logo track record.
• Proven experience selling Salesforce consulting services or enterprise SaaS solutions.
• History of closing deals ranging from $500K to multi-million-dollar engagements.
• Experience engaging CIOs, CTOs, CROs, CMOs, VP Sales, VP Customer Experience, and other executive stakeholders.
• Strong understanding of Salesforce ecosystem offerings.
• Expertise in enterprise solution selling and value-based sales methodologies.
• Proficiency with Salesforce CRM, LinkedIn Sales Navigator, Outreach, Gong, and modern sales engagement tools.
Preferred Qualifications
• Existing relationships within Salesforce field sales and partner organizations.
• Salesforce ecosystem experience with consulting firms, system integrators, or managed service providers.
• Experience selling AI, Agentforce, Data Cloud, Customer 360, and CRM modernization programs.
• Salesforce certifications or formal Salesforce ecosystem training.
• Existing executive network within the Bay Area enterprise community.
• Experience working in a high-growth consulting or digital transformation organization.
What We Offer
• Competitive base salary with uncapped, performance-based commission.
• Comprehensive benefits package, including health insurance and retirement plans.
• A front-row seat on enterprise Salesforce — selling work that is genuinely going into production, not slideware.
• Direct access to practice leaders, solution architects, and delivery teams who will build the deal with you.
• Professional development and career growth opportunities.
• A dynamic and supportive work environment with an enterprise reach and a boutique mindset.
