Role Overview
The Product Marketing Manager will support go-to-market execution for the Webex Suite. The role will own defined product marketing workstreams and translate product capabilities and business priorities into clear messaging, launch plans, and field-ready assets.
Working under the direction of a Product Marketing Leader, the successful candidate will ramp quickly, manage timelines and stakeholder inputs, and deliver high-quality outputs across multiple priorities.
The role is focused on execution, coordination, and launch readiness within the agreed scope of the assignment.
Required Experience & Qualifications
- 4–7 years of experience in B2B product marketing, go-to-market, sales enablement, content, or a related role.
- Experience supporting SaaS, collaboration, communications, or platform products.
- Proven experience taking product capabilities or features from readiness through launch and market activation.
- Strong written and verbal communication skills.
- Ability to simplify complex products while maintaining accuracy.
- Strong project management skills and attention to detail.
- Ability to manage multiple priorities, timelines, and stakeholder inputs.
- Sound judgment, responsiveness, and consistent follow-through.
- Experience working in a cross-functional, matrixed environment.
- Ability to ramp quickly and contribute with limited day-to-day direction.
Key Responsibilities
1. Launch & Go-to-Market Execution
- Own assigned workstreams for product- and suite-level launches.
- Support launch planning across areas including:
- Meetings
- Calling
- Messaging
- Engagement
- Control Hub
- Security
- Coordinate deliverables across products, regions, channels, and launch moments.
- Support Cisco and industry events with messaging, content, demos, and readiness materials.
- Track dependencies and identify risks early.
- Escalate decisions and issues when necessary.
- Maintain clear project plans, timelines, milestones, and status updates.
2. Messaging, Content & Enablement
- Translate shipped product capabilities into clear, customer-relevant positioning and messaging.
- Develop field-ready assets, including:
- Presentations
- One-pagers
- Product demos
- FAQs
- Talk tracks
- Internal communications
- Partner with Sales Enablement and Regional Marketing to prepare teams for customer conversations.
- Incorporate feedback from Product Management, Engineering, Sales, and other stakeholders.
- Maintain accuracy, consistency, and alignment across related assets and channels.
- Adapt messaging for different audiences, regions, and routes to market.
3. Adoption & Market Engagement
- Support launch readiness and post-launch adoption activities.
- Develop communications that connect product value to customer needs and use cases.
- Contribute to analyst and external engagements with clear, accurate, and defensible messaging.
- Support customer, field, and partner feedback-gathering initiatives.
- Help track agreed-upon measures, including launch completion, asset usage, and field readiness.
4. Cross-Functional Execution
- Collaborate closely with Product Management, Engineering, Sales, Sales Enablement, Regional Marketing, and Communications.
- Manage multiple timelines and competing priorities within the scope of the assignment.
- Turn inbound requests into organized, actionable, and shareable deliverables.
- Bring structure to ambiguous requests and recommend practical next steps.
- Communicate progress, decisions, risks, dependencies, and resource requirements clearly.
- Operate effectively in a matrixed environment without direct authority.
Ideal Candidate Profile
The ideal candidate:
- Turns direction into clear, high-quality execution.
- Is organized, dependable, and highly attentive to detail.
- Communicates proactively when priorities, timelines, or inputs are unclear.
- Collaborates effectively and builds trust across functions.
- Is comfortable influencing outcomes without direct authority.
- Seeks feedback, learns quickly, and applies sound judgment.
- Connects day-to-day work to launch readiness, field usefulness, and customer value.
- Is pragmatic, responsive, and focused on completing work to a high standard.
Core Competencies
- Product Marketing
- Go-to-Market Strategy & Execution
- Product Launch Management
- B2B SaaS
- Messaging & Positioning
- Sales Enablement
- Content Development
- Cross-Functional Collaboration
- Project & Stakeholder Management
- Launch Readiness
- Customer & Market Engagement
- Executive & Field Communication
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