Software Guidance & Assistance, Inc., (SGA), is searching for a Principal Product Marketing Manager, Acrobat for a contract assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA. This is a hybrid role with 2-3 days per week onsite.
Join the Acrobat Product Marketing team on a contract basis for 6 months. As a skilled marketer, you have a deep appreciation for the customer, are highly data-driven, and are proficient across marketing frameworks, channels, and tactics. You're able to ramp quickly and operate independently in ambiguous, fast-moving environments, with particular strength in driving go-to-market execution, which you'll apply toward partnerships and integrations that bring core Acrobat functionality into the places where users already work with documents. You bring a structured approach to developing deep customer and user journey insights that build strategy and execution, and you excel at building relationships and establishing credibility across diverse teams.
Responsibilities:
- Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs across both core Acrobat features and ecosystem partnerships.
- Lead go-to-market strategy and execution for Acrobat partnerships and integrations, and own adoption/usage strategy post-launch, identifying and addressing friction points to strengthen ecosystem funnels.
- Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams.
- Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth, including opportunities to extend Acrobat's reach through partnerships and integrations.
- Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software, including messaging tailored to partnership and integration touchpoints.
- Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams.
- Report on financial impacts, growth levers, and dashboards across core product and partnership performance.
Required Skills:
- Expertise in product marketing with a focus on consumer and/or small business segments; experience with partnerships, integrations, or platform ecosystems a plus.
- Excellent ability to frame issues, conduct appropriate analyses, and make clear, impactful recommendations.
- Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions.
- Demonstrates a test-and-learn and growth mentality.
- Ability to ramp quickly and operate independently in ambiguous, fast-moving environments.
- Global cultural awareness and experience working with international teams.
- Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
- Outstanding analytical, verbal, and written communication skills.
- Outstanding program management skills.
- BS/BA preferred OR equivalent experience
- 10+ years of marketing experience; technology company and SaaS experience preferred.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy. #LI-JG1
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