Product Marketing Manager || Remote

Role Overview

The Product Marketing Manager will support go-to-market execution for the Webex Suite. The role will own defined product marketing workstreams and translate product capabilities and business priorities into clear messaging, launch plans, and field-ready assets.

Working under the direction of a Product Marketing Leader, the successful candidate will ramp quickly, manage timelines and stakeholder inputs, and deliver high-quality outputs across multiple priorities.

The role is focused on execution, coordination, and launch readiness within the agreed scope of the assignment.

Required Experience & Qualifications

• 4–7 years of experience in B2B product marketing, go-to-market, sales enablement, content, or a related role.
• Experience supporting SaaS, collaboration, communications, or platform products.
• Proven experience taking product capabilities or features from readiness through launch and market activation.
• Strong written and verbal communication skills.
• Ability to simplify complex products while maintaining accuracy.
• Strong project management skills and attention to detail.
• Ability to manage multiple priorities, timelines, and stakeholder inputs.
• Sound judgment, responsiveness, and consistent follow-through.
• Experience working in a cross-functional, matrixed environment.
• Ability to ramp quickly and contribute with limited day-to-day direction.

Key Responsibilities

1. Launch & Go-to-Market Execution

• Own assigned workstreams for product- and suite-level launches.
• Support launch planning across areas including:
• Meetings
• Calling
• Messaging
• Engagement
• Control Hub
• Security
• Coordinate deliverables across products, regions, channels, and launch moments.
• Support Cisco and industry events with messaging, content, demos, and readiness materials.
• Track dependencies and identify risks early.
• Escalate decisions and issues when necessary.
• Maintain clear project plans, timelines, milestones, and status updates.

2. Messaging, Content & Enablement

• Translate shipped product capabilities into clear, customer-relevant positioning and messaging.
• Develop field-ready assets, including:
• Presentations
• One-pagers
• Product demos
• FAQs
• Talk tracks
• Internal communications
• Partner with Sales Enablement and Regional Marketing to prepare teams for customer conversations.
• Incorporate feedback from Product Management, Engineering, Sales, and other stakeholders.
• Maintain accuracy, consistency, and alignment across related assets and channels.
• Adapt messaging for different audiences, regions, and routes to market.

3. Adoption & Market Engagement

• Support launch readiness and post-launch adoption activities.
• Develop communications that connect product value to customer needs and use cases.
• Contribute to analyst and external engagements with clear, accurate, and defensible messaging.
• Support customer, field, and partner feedback-gathering initiatives.
• Help track agreed-upon measures, including launch completion, asset usage, and field readiness.

4. Cross-Functional Execution

• Collaborate closely with Product Management, Engineering, Sales, Sales Enablement, Regional Marketing, and Communications.
• Manage multiple timelines and competing priorities within the scope of the assignment.
• Turn inbound requests into organized, actionable, and shareable deliverables.
• Bring structure to ambiguous requests and recommend practical next steps.
• Communicate progress, decisions, risks, dependencies, and resource requirements clearly.
• Operate effectively in a matrixed environment without direct authority.

Ideal Candidate Profile

The ideal candidate:

• Turns direction into clear, high-quality execution.
• Is organized, dependable, and highly attentive to detail.
• Communicates proactively when priorities, timelines, or inputs are unclear.
• Collaborates effectively and builds trust across functions.
• Is comfortable influencing outcomes without direct authority.
• Seeks feedback, learns quickly, and applies sound judgment.
• Connects day-to-day work to launch readiness, field usefulness, and customer value.
• Is pragmatic, responsive, and focused on completing work to a high standard.

Core Competencies

• Product Marketing
• Go-to-Market Strategy & Execution
• Product Launch Management
• B2B SaaS
• Messaging & Positioning
• Sales Enablement
• Content Development
• Cross-Functional Collaboration
• Project & Stakeholder Management
• Launch Readiness
• Customer & Market Engagement
• Executive & Field Communication