RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager IV to join their team in San Diego, CA.
Summary:
As the Industry Solutions PMM team scales its portfolio and executes against an aggressive launch calendar, we're looking for an experienced, versatile Product Marketing Manager to serve as a utility player across the team - flexing into whichever vertical, campaign, or launch needs an extra set of expert hands. This role isn't owned by a single industry. You'll move fluidly across verticals and workstreams, partnering with vertical pod leads, sales enablement, and cross-functional stakeholders to keep GTM execution moving across the entire portfolio.
What You'll Do:
* Plug into active workstreams across Construction, Nonprofit, Franchise, Field Service, and Manufacturing, Healthcare, Professional Services as team capacity and priorities shift
* Partner with vertical PMM pod owners to pick up campaign, launch, or content workstreams with minimal ramp time
* Act as a force multiplier during high-intensity periods - major launches, event cycles (e.g., the client's Connect), and planning windows
* Build GTM assets - positioning, messaging, JTBD frameworks, sales enablement content, demo narratives, and campaign copy - using the team's established frameworks and playbooks
* Support event and field marketing moments with vertical-specific content: booth copy, demo outlines, and sales-facing proof points
* Contribute to always-on workstreams such as competitive intelligence and analyst relations support as needed
* Apply the team's GTM frameworks and naming/messaging standards consistently across verticals
REQUIREMENTS:
* Bachelor's degree in Marketing, Business, Communications, or a related field required
* MBA or other advanced degree is a plus
* 8+ years of experience in product marketing or go-to-market roles
* Proven ability to work across multiple product lines, verticals, or workstreams simultaneously - comfortable context-switching without sacrificing quality
* Experience at a company that has gone through "verticalization" - building industry-specific go-to-market motions on top of a horizontal platform; no specific industry background required
* Strong independent execution - able to take a brief and produce polished, launch-ready GTM assets with minimal oversight
* Sharp written and verbal communication skills, with comfort operating in ambiguity and picking up new subject matter quickly
* A collaborative, roll-up-your-sleeves mindset - equally comfortable executing tactical work and contributing to strategic frameworks
Nice to Have:
* Prior experience in Construction, Nonprofit, Franchise, Field Service, and Manufacturing, Healthcare, Professional Services
* Familiarity with mid-market ERP, accounting, or vertical SaaS platforms
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: kforcecx
- Position Id: ITWQG2190192
- Posted 3 days ago
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