Director, Consumer Growth

POSITION OVERVIEW:

Asurion is launching transformational direct-to-consumer bets over the next decade-from household device protection plans to specialized products for seniors and SMBs, to a mass-market AI tech concierge.

We've built a multi-billion-dollar business through B2B2C partnerships with the world's largest technology companies. Now we're going direct to consumers, and we need a growth hacker who can build our DTC engine from the ground up.

This is a rare opportunity to own growth end-to-end at a company with resources, distribution, and brand recognition but with the autonomy and impact of an early-stage startup. You'll have the keys to driving subscriber growth. We want someone who knows what playbooks to implement but also finds unconventional growth loops.

ESSENTIAL JOB SKILLS/DUTIES:

• Take a product-led approach to driving growth across existing channels (UBIF, Asurion.com) and identify/launch new channels
• Identify and test unconventional channels and tactics that others miss to determine growth potential (viral mechanics, segment-based marketing campaigns, etc.)
• Own conversion testing and optimization for organic and content traffic into low-cost/free services and ultimately converting them to paying subscribers
• Be full-stack growth operator who can translate strategic initiatives and design, instrument, launch, and analyze A/B tests end-to-end with strong bias for speed and results
• Wear multiple hats to drive profitable subscriber growth experiments such as write landing page copy, design tests, analyze data, build dashboards, run paid campaigns
• Run multiple experiments while others are still planning; use data-driven insights to kill what doesn't work and double down on what does
• Understand how product, marketing, and data work together to develop a flywheel
• Work cross-functionally with product, engineering, and marketing to work as cohesive team

SKILLS:

Technical skills:

• Strong general athlete that has a growth hacking mindset
• Deep understanding of onboarding flows, aha moments, viral loops, and retention mechanics
• SQL proficiency; you write queries daily to answer your own questions, not wait for analysts
• Proven track record turning organic traffic into subscribers/users at scale
• Can design tests, implement tracking, run experiments, and analyze results independently
• Hands-on experience in launching marketing channels (SEM, social, affiliates, email/SMS)
• Expert in Google Analytics, Mixpanel, Amplitude, or similar; can instrument events and build dashboards if needed (optional)
• Can forecast subscriber growth, build cohort models, and understand unit economics
• Hands-on technical ability to implement tracking, build landing pages, and work with APIs/tools directly (Optional)
• Comfortable with APIs, no-code tools, marketing automation, and getting your hands dirty with code when needed (Optional)

Soft/Leadership skills:

• Entrepreneurial and scrappy bias for action over perfection
• Thrive in 0-to-1 environments where the playbook doesn't exist yet
• Strong product intuition; approaches problems not just from a traditional marketing lens
• Found unconventional channels and built creative growth loops before
• Strong systems thinker; see how all the pieces connect; identify highest-leverage interventions
• Generalist mindset with ability to wear multiple hats and context-switch effectively
• Data-driven decision maker who balances intuition with analytics
• Strong relationship builder and cross-functional partner while navigating change and maintaining independence
• Results-oriented with track record of hitting aggressive growth targets
• Understands that learning velocity matters more than being right the first time

EDUCATION AND EXPERIENCE:

Required Education and Experience

• B.A. required (preference in Engineering, Computer Science, Mathematics, Product Design, or related quantitative field)
• 7+ years of experience in growth or product management roles at consumer technology companies
• Early growth hire at a consumer startup that scaled
• Portfolio of growth wins you can walk us through (viral loops, creative channel strategies, etc.)

• > 11 Years

Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, working conditions, physical demands, and activities my change or new ones may be assigned at any time with or without notice.

Asurion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.