Description Email Execution ManagementContract role: 6-month contract for 30-40 hours a week.
Background:
This Client uses Salesforce Marketing Clout (SFMC) for bulk email sends. It has been operationalized for a couple of years with partners across the institution slowly migrating from former platforms into SFMC. As a result, these partners need help learning the tool, establishing activities in the tool, and/or executing actual email sends.
Activities:
- Provides support in fielding partner questions coming to the email marketing group inbox or Teams Channel related to email best practices and/or Salesforce Marketing Cloud platform support
- Works with the key partners internal and external to enhance training programs and documentation
- Works with university practitioners on questions around email best practices through audit processes
- Supports new template design system via documentation and website implementation with key partners
- Identifies ways to collaborate and optimize processes within email and implements where applicable.
- Backup creator and auditor of sender profiles
- Documents processes and reviews adherence to best practices within the email space
- Creates data extensions for Subscription 1.0 and 2.0 support
Requirements Skills and experience:
- Intimate knowledge of Salesforce Marketing Cloud, including build data extensions from various, data sources, implement and use modular brand templates, single sends and/or journey sends, analytics and reporting, automate where possible to streamline workflow
- HTML and CSS, basic knowledge
- Process and detail orientation
- Independent worker/self-motivated
- Team spirit/customer orientation
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