The Salesforce Marketing Cloud Architect

Position : The Salesforce Marketing Cloud Architect :
Location : Irvine CA ( Hybrid role 3 days per week in office)
Type of Job : Contract :12 Months
Experience : 15+ Years

Role Summary
The Salesforce Marketing Cloud Architect is responsible for designing and delivering scalable, secure, and high-performing solutions using Salesforce Marketing Cloud (SFMC). This role leads architecture across email, SMS, journeys, data integrations, personalization, and analytics, ensuring best practices across development, governance, and operations. The architect works closely with business stakeholders, marketing teams, data teams, and Salesforce platform teams to deliver omnichannel customer engagement solutions.

Architect end-to-end solutions across SFMC modules including:
o Journey Builder
o Email Studio
o Mobile Studio / SMS
o Automation Studio
o Contact Builder & Data Extensions
o CloudPages

Define scalable data model strategy (Data Extensions, Contact model, Subscriber model).
Design and govern segmentation, personalization, and dynamic content strategies.
Build and guide development of:
Complex journeys and automations
Triggered campaigns and real-time messaging
Preference centers and subscription management

Establish security and compliance controls:
GDPR/CCPA readiness
Consent management
Data retention policies
Role-based access governance
Provide technical leadership for development teams and offshore teams.
Define deployment strategy and DevOps standards (Git, CI/CD where applicable).
Conduct code reviews for AMPscript, SSJS, SQL, and automation design.
Troubleshoot performance, deliverability issues, and SFMC environment bottlenecks.
Collaborate with stakeholders to translate business needs into SFMC technical solutions.
Experience with Personalization (Interaction Studio), CDP/Data Cloud, and MuleSoft
Experience with Salesforce CRM integrations using Marketing Cloud Connect

Familiarity with deliverability best practices:
Sender authentication (SPF, DKIM)
IP warming strategies
Bounce/complaint management

Marketing Cloud certifications (preferred):
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Developer
Salesforce Certified Marketing Cloud Administrator

Strong hands-on experience in Salesforce Marketing Cloud implementation and architecture.
Advanced experience in:
Journey Builder orchestration
Automation Studio scheduling & orchestration
SQL queries for segmentation
Data Extensions, filtered DEs, query activities
Strong understanding of subscriber and contact models.
AMP script, SSJS, HTML/CSS for email development and CloudPages.
REST/SOAP APIs, event-based triggers, integration patterns.
Strong knowledge of marketing automation patterns and omnichannel strategies.
Understanding of Salesforce platform concepts (SSO, roles, profiles, security).
Ability to create architecture artifacts: