Marketing Data & Analytics Consultant - Robert Half - Remote in Lansing, MI, US | Dice.com

Robert Half

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Marketing Data & Analytics Consultant

Remote in Lansing, MI, US • Posted 3 hours ago • Updated 3 hours ago

Contract W2

Contract Independent

On-site

USD $43.54 - 50.41 per hour

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Robert Half

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Job Details

Skills

SAP BASIS
Analytics
ADS
SEO
Reporting
Collaboration
Dashboard
Marketing Analytics
Digital Marketing
Google Analytics
Adobe Analytics
Management
Advertising
Facebook
LinkedIn
Google AdWords
Customer Relationship Management (CRM)
HubSpot
Auditing
Analytical Skill
Problem Solving
Conflict Resolution
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET

Summary

Description

We are looking for an experienced Marketing Data & Analytics Consultant to support our client on a contract basis in Lansing, Michigan. In this role, you will leverage your expertise in digital marketing platforms and analytics tools to optimize campaigns and enhance data tracking capabilities. This short-term project offers an opportunity to deliver impactful solutions and drive measurable results. The Marketing Data & Analytics Consultant will assist our client with auditing their current paid ads and SEO strategy, review their data and dashboards, and help optimize campaigns for better marketing data reporting. This is a short-term consulting opportunity for candidates with 5+ years of experience in digital marketing strategy.

Responsibilities:

Perform a detailed audit of current marketing systems and data tracking processes.

Optimize digital advertising campaigns on platforms such as Facebook and LinkedIn.

Utilize tools like Google Analytics and Adobe Analytics to analyze marketing performance and provide actionable insights.

Collaborate on the setup and execution of paid advertising strategies using Google AdWords and other relevant platforms.

Ensure seamless integration and functionality between marketing systems, including HubSpot.

Develop recommendations for improving data accuracy and campaign effectiveness.

Generate reports and dashboards to monitor campaign progress and performance.

Provide strategic guidance to enhance CRM marketing efforts with targeted approaches.

Identify opportunities for better alignment across marketing tools and platforms.

Deliver concise, actionable solutions within the project's defined timeline.

Requirements

Minimum of 5 years of experience in marketing analytics and digital advertising.
Proficiency in Google Analytics and Adobe Analytics for performance tracking.
Expertise in managing paid advertising campaigns on Facebook and LinkedIn.
Strong knowledge of Google AdWords and CRM tools such as HubSpot.
Ability to conduct comprehensive audits of marketing systems and processes.
Skilled in providing actionable insights to improve campaign outcomes.
Experience with integrating and optimizing marketing platforms for cohesive functionality.
Strong analytical and problem-solving skills to address complex challenges.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: rhalfint
Position Id: 02210-0013345216
Posted 3 hours ago

Company Info

About Robert Half

As the world’s first and largest specialized talent solutions and business consulting firm, our mission is to positively change people's lives. As a Robert Half employee you’ll have opportunities to advance your career while helping candidates and businesses find the jobs and talent they need to succeed.

Robert Half is America’s top staffing agency, dedicated to helping talented people like you find rewarding temporary and full-time jobs with today’s leading companies. Our staffing experts work closely with local hiring managers and use AI-powered matching technology to find opportunities that match your skills and professional goals. With decades of experience in placing accounting, finance, administrative, technology, creative, marketing and legal professionals, we’ll help ensure your next career move is a successful one.

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Marketing Data & Analytics Consultant

Robert Half

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