Content Amplification Manager

Immediate need for a talented Content Amplification Manager. This is a 12+ Months Contract opportunity with long-term potential and is located in US (Remote). Please review the job description below and contact me ASAP if you are interested.

Job ID:26-02252

Pay Range: $55 - $60/hour.  Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
 
Key Responsibilities:

• Key Performance Indicators (KPIs):
• Increase amplification impressions across owned, paid, and third-party channels
• Improve program performance, including traffic volume and quality, and content engagement
• Boost visibility (organic and paid) for core content topics aligned with QuickBooks priorities
• Improve conversions and lead generation via distributed content
•  Core Responsibilities
• Amplification Strategy and Campaign Management
• Develop and execute a comprehensive content amplification strategy that extends the reach of QuickBooks’ content across owned, paid, and third-party channels, including partner networks.
• Collaborate with paid media agencies to optimize distribution efforts, ensuring campaigns are delivered and adapted for performance.
• Identify partnerships and external opportunities for content syndication to maximize exposure of existing content materials.
• Cross-Channel Collaboration and Alignment:
• Partner with internal stakeholders across QuickBooks, including product marketing, social media teams, and campaign leads, to ensure content amplification efforts are integrated into broader marketing initiatives.
• Maintain alignment on content priorities across departments and seasonal campaigns.
• Performance Metrics and Reporting:
• Measure performance for amplified content and track against campaign objectives, such as engagements, impressions, reach, traffic driven, and conversions.
• Analyze amplification performance and apply insights to optimize ongoing efforts.
• Report on amplification outcomes regularly to stakeholders and leadership, including key performance summaries.
• Content Adaptation for Amplification: Work closely with the content marketing team and agencies to ensure content is optimized for amplification across specific channels
• Provide direction on editing or repurposing content for higher engagement, such as adapting formats for maximum impact or tailoring messages for paid ad campaigns.
• GEO, SEO and Experimentation: Collaborate to identify opportunities to improve GEO and SEO visibility through amplification strategies.
• Own amplification through channels that deliver AIO citations, such as Stacker
• Devise tests and experiments to improve engagement metrics and drive qualified traffic.
• Maintain content distribution hygiene and consistency across channels while implementing emerging amplification best practices.

Key Requirements and Technology Experience:

• Skills-Proven track record managing and scaling content amplification efforts, ideally in digital or B2B environments.
• Strong partnership-building skills, with extensive experience working cross-functionally with content, paid media, social, and influencer teams.
• Knowledge of paid media campaigns and amplification strategies across platforms (Google Ads, social networks, display networks, etc.).
• Proficiency in creating and implementing hypotheses for content experimentation, testing distribution strategies, and optimizing campaigns based on analytics insights.
• Comfortable managing multiple projects and deadlines in a dynamic environment 
• Strong communication skills, particularly in providing clear content briefs, feedback, and updates to teams and vendors.
• Budget and PO management
• Bachelor’s degree in Marketing, Media, Communications, Journalism, Business, or related field.
• Minimum of 5 years of experience in a content marketing, digital advertising, or amplification role.
• Strong understanding of current trends in content marketing, SEO, and amplification strategies.
• Experience managing external agencies, vendors, or partnerships for media efforts.
• Strong analytical mindset, with a focus on interpreting data to optimize strategies and improve ROI.
• Ability to work independently and drive collaboration across teams to meet common goals.

Our client is a leading IT Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
 
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