Company Description About Sia Experience-Creative Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space-pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.
At SiaX we're nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.
About Sia Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We're optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
Job Description Contract roles are geared toward independent professionals interested in temporary or project-based work. Sia Title: Independent Contractor
Project Title: Director of Integrated Strategy & Customer Experience
Project Length: 01/31 through 12/31/2026 (contracted quarterly)
Project Hours Estimated : 16 hrs per week
Fixed Fee Range: $149-$159 per hour
Location: New York, NY or Remote
Sia Experience is seeking a Director of Integrated Strategy & Customer Experience Freelancer to shape how brands connect with people across their full ecosystem-and to ensure those connections drive clear, measurable impact. This role is for a strategic leader who thinks deeply about human behavior-audience mindsets, motivations, emotional drivers, and the moments that influence decision-making-and knows how to translate those insights into cohesive brand, communications, and experience strategies that are informed by both qualitative insight and performance data.
You will define the strategic foundation that unifies how a brand shows up across creative, communications, content, and experience touchpoints. The goal is to ensure the ecosystem reflects what customers actually need, care about, and respond to-while clearly defining what success looks like and enabling teams to measure, learn, and optimize over time. You'll partner closely with Creative, Growth, Analytics, and Client Leadership-working in active collaboration with analytics teams to define KPIs, interpret performance signals, and translate insight into strategic refinement-guiding multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences that feel relevant, resonant, and purposeful.
Your Impact - Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
- Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
- Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
- Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion.
- Contribute to the evolution of SiaX's strategic POV by strengthening how insight, experience design, and measurement work together in an integrated offering.
What Success Looks Like Audience Insight & Behavioral Understanding - The team rallies around a clear, shared understanding of who the audience is, what they care about, and why they behave the way they do-supported by research and behavioral data.
- Strategy consistently starts from human truth and is reinforced by performance signals, resulting in work that feels intuitive, relevant, and grounded.
- Client conversations evolve from surface-level tactics to deeper discussions about motivation, mindset, moments that matter, and how effectiveness is measured.
Experience & Narrative Architecture - The brand shows up as a cohesive, intentional ecosystem-not disconnected campaigns or channels-with clarity on how success is defined across the customer journey.
- Stories evolve naturally across touchpoints, with each interaction reinforcing a clear emotional and functional value exchange that can be evaluated over time.
- Teams can clearly articulate how individual ideas ladder to a broader narrative and experience vision and how impact is assessed and optimized.
Strategic Leadership & Creative Enablement - Creative teams feel inspired, focused, and well-armed-briefs unlock better thinking while clearly defining objectives, success criteria, and learning agendas.
- Creative work reflects strong audience insight, strategic intent, and a clear understanding of what outcomes the work is meant to influence.
- Strategy is seen as a catalyst for great creative and smarter decision-making, elevating both ambition and effectiveness.
Cross-Disciplinary Orchestration - Strategy acts as connective tissue across Creative, Growth, Analytics, and Client teams-aligning vision, execution, and performance measurement.
- Planning feels intentional and customer-led, with shared priorities and a common understanding of what success looks like.
- Teams understand not just what they are doing and why-but how progress will be measured and learned from.
Client Partnership & Business Impact - Clients view you as a trusted strategic partner who helps them see their business and customers more clearly and make more informed decisions.
- Strategic thinking drives longer-term relationships, deeper scope, and more meaningful influence by connecting insight, experience, and results.
- Your work contributes to stronger client outcomes and reinforces SiaX's reputation for insight-led, integrated strategy with measurable impact.
Qualifications - 7-12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, or a closely related audience-centric discipline.
- Proven track record leading strategy for complex, multi-channel brand ecosystems-where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly.
- Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution.
- History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys-not one-off initiatives.
Skills - Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data.
- Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind.
- Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes.
- Confident presenting to senior clients and shaping how they think about their brand's role in people's lives and business performance.
Mindset - Human-centered, curious, empathetic, and pattern-oriented.
- Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources.
- Balances strategic rigor with creative intuition.
- Energized by ambiguity, vision-setting, and elevating the work of teams through insight and learning.
Additional Information Diversity, Equity, Inclusion & Belonging At Sia, we believe in fostering a
diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of
belonging . We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.
Sia is an
equal opportunity employer . All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
Office Workplace Guidelines Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations-New York City, Charlotte, Seattle, and San Francisco-are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location.
Work Authorization & Sponsorship At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).
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