Marketing Manager (Subscription & Performance Marketing)
12-Month W2 Contract | Hybrid - New York, NY
Russell Tobin is supporting a leading global consumer technology company in hiring a Marketing Manager to support a high-impact, subscription-based news and content platform. This role sits on a fast-moving, highly collaborative marketing team that operates like a startup within a large enterprise environment.
This is an excellent opportunity for a hands-on, execution-focused marketing professional who thrives in ambiguity, values strong cross-functional relationships, and takes pride in delivering high-quality work with precision and reliability.
Key Details
- Contract Length: 12 months (W2)
- Start Date: ASAP
- Schedule: 40 hours/week
- Hybrid: Tuesday-Thursday onsite, Monday/Friday remote
- Location: New York, NY (11 Penn Plaza)
- Pay Rate: $60-$67/hour (W2)
About the Team
This team is dedicated to supporting trusted journalism and premium digital content at global scale. Their work connects millions of readers with high-quality reporting while helping publishers thrive in a subscription-driven digital ecosystem. The environment is fast-paced, collaborative, and performance-oriented, with team members empowered to influence strategy, optimize execution, and take ownership of meaningful initiatives.
Role Overview
The Marketing Manager will support global marketing efforts across a subscription-based news platform, partnering closely with cross-functional teams to plan, execute, and optimize campaigns that drive acquisition, retention, and engagement.
This role requires someone who is extremely reliable, detail-oriented, and confident working directly with senior stakeholders. Strong interpersonal skills and operational excellence are just as critical as marketing experience.
Responsibilities
- Support the Marketing Lead in executing marketing activations and consumer-facing initiatives with a high level of accuracy and attention to detail
- Own project timelines, task management, approvals, and cross-functional coordination to ensure seamless execution
- Analyze campaign performance and contribute insights to continuously improve future activations
- Collaborate with internal partners across content, product marketing, retail, and media teams on cross-merchandising initiatives
- Assist with post-campaign reporting, debriefs, and documentation to capture learnings and recommendations
- Apply a performance marketing mindset across the full customer lifecycle, from acquisition through retention and engagement
Minimum Qualifications
- Bachelor s degree
- 6+ years of marketing experience
- Exceptional written and verbal communication skills
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Demonstrated ability to design A/B tests, analyze results, and deliver actionable insights
- Proven success driving acquisition, retention, and growth through digital-first campaigns
- Strong analytical skills with experience tying marketing efforts to business and revenue outcomes
- Solid understanding of audience segmentation, data workflows, and marketing automation
- Experience partnering closely with creative, product marketing, and/or engineering teams
Preferred Qualifications
- 8+ years of experience managing large-scale marketing programs for global brands
- Background in subscription-based, content-driven, or media businesses
- Familiarity with digital content performance metrics and subscription funnels
- Interest in journalism, content strategy, and the intersection of product and storytelling
- Experience using tools such as Slack, Keynote, Numbers, Airtable, and Quip
Why This Role
This is a high-visibility role supporting a premium global product where execution, trust, and collaboration matter. If you re proactive, dependable, and motivated by meaningful work at scale, this role offers the chance to make a real impact while partnering closely with a world-class marketing team.
Russell Tobin offers eligible employee s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
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