GEO Lead

Atlanta, GA, US • Posted 1 day ago • Updated 51 minutes ago

Contract W2

Contract Independent

On-site

$80 - $81 hr

Fitment

Dice Job Match Score™

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Job Details

Skills

Business Strategy
Bridging
Large Language Models (LLMs)
Innovation
Leadership
Partnership
Reporting
Marketing
Accessibility
Mapping
Adobe
Dashboard
Market Analysis
Meta-data Management
Distribution
Collaboration
Roadmaps
Educate
Training
Workflow
Brand
Digital Strategy
SEO
FOCUS
Generative Artificial Intelligence (AI)
KPI
Optimization
API
Marketing Analytics
Product Engineering
Microsoft Certified Professional
Servers
Analytics
Stacks Blockchain
Adobe Analytics
Tableau
Product Management
Hospitality
Insurance
Law
Communication
Messaging
Elasticsearch
Sourcing
Artificial Intelligence
Decision-making
Purchasing

Summary

Payrate: $80.00 - $81.00/hr.

Summary:
The GEO Lead will partner with the Director SEO & ASO to define and drive Company s enterprise strategy for Generative Engine Optimization (GEO)- also known as AEO, AIO, or AI Search Optimization, ensuring our brands, destinations, and hotels are discoverable and accurately represented across emerging AI search ecosystems (e.g., Google AI Overviews & AI Mode, ChatGPT, Gemini, Claude, Perplexity, etc.).
This role bridges traditional SEO with the next era of AI-driven discovery shaping how Company s content is understood, cited, and surfaced by large language models (LLMs) and answer engines. The GEO Lead will partner
closely with SEO, Innovation, Engineering, Product, Content, and Analytics teams to define the roadmap, measurement framework, and technical readiness for AI search visibility at scale.

Responsibilities:

Strategy & Leadership In partnership with the Director, SEO & ASO, lead the creation and execution of Company s GEO strategy, integrating generative search readiness into existing SEO, content, and product workflows.
Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.
Define the reporting and measurement framework for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.
Partner with the Director, SEO & ASO to guide Company s long-term vision for search discoverability in AI environments.
Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.
Optimization & Experimentation: Develop a deep understanding of LLM levers the content, structure, and technical signals influencing model training, retrieval, and response ranking.
Collaborate with content teams to ensure site and destination content is structured, entity-rich, and optimized for machine comprehension.
Partner with technical SEO and engineering teams to strengthen structured data, API accessibility, and entity mapping to improve AI indexability.
Design and run controlled experiments to evaluate how changes in content architecture, data exposure, or prompt structures affect generative visibility.
Measurement & Insights: Define and maintain new GEO KPIs in collaboration with Analytics (Adobe, Tableau, GSC, BigQuery, etc.).
Build dashboards to track performance across AI search platforms (e.g., AI Overview impressions, LLM citations, brand mentions).
Conduct competitive and market analyses to identify patterns in generative visibility and inform future content or technical enhancements.
Technical & Product Collaboration: Partner with Product and Engineering to ensure Company s platforms (including MCP servers, APIs, and content delivery systems) are AI-crawlable and entity-aware.
Support development of scalable solutions for structured data, metadata, and API-based content distribution to AI models and answer engines.
Collaborate on product roadmap discussions where SEO and GEO capabilities intersect (e.g., content modules, structured data feeds, headless CMS integrations).
Enablement & Evangelism Educate internal stakeholders on GEO trends, LLM behavior, and evolving AI search
opportunities.
Develop playbooks, training materials, and workflows to help regional and brand teams apply GEO best practices.

Qualifications

5-8 years in SEO, digital strategy, or technical search optimization, with a focus on enterprise-scale websites.
Strong understanding of LLMs, generative AI search, and how models retrieve, summarize, and rank information.
Proven ability to design measurement frameworks and KPIs for emerging digital channels.
Solid grounding in structured data, schema markup, entity optimization, and API integration.
Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.
Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.

Desired Skills:

Familiarity with MCP (Model Context Protocol) servers, APIs, and headless CMS architectures.
Experience working with enterprise analytics stacks (Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms.
Prior experience in product management, experimentation, or AI-drivencontent systems.
Hospitality or travel industry experience a plus.

Pay Transparency: The typical base pay for this role across the U.S. is: $80.00 - $81.00/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.

Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary.
You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded.

Consent is not a condition of purchasing any property, goods, or services. You may revoke your consent at any time by replying STOP to messages or by contacting .
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our .

#AditiConsulting
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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10111892
Position Id: 26-00218
Posted 1 day ago

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GEO Lead

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