The Database Marketing Manager is responsible for the strategic growth and overall health of our contact database. This role is critical to accelerating Gartner C-level Communities' growth; as a partner to sales and marketing, you will be challenged with evolving our database into a competitive advantage by tapping the full potential of the prospect/customer universe. You will ensure the best quality data, including completeness, accuracy and validity. You will also be the hands-on expert on the in/outs of the data and the database, working closely with our Business Ops and Technology teams to ensure org accessibility, usability and productivity. The ideal candidate is a strategic thinker, a problem solver, passionate about data integrity and has an acute attention to detail.
Essential Functions/ResponsibilitiesDatabase Leadership: - Own multiple cross-functional relationships and be proactive in communicating out-and-up against goals
- Partner and support cross-functional leaders, including those in Community, Sales and other business units, balancing integration, scalability, urgency and impact
- Lead and provide technical mentorship to a team of Marketing Database Coordinators/Specialists and manage activity to properly support company objectives
- Accountable for project delivery and leadership progress updates
Database Strategy: - Define and own strategy, including acquisition of new data and ongoing hygiene of existing data. Create program/project plans to execute against strategy, track and mitigate risks and pivot when necessary
- Actively collaborate with internal stakeholders to ensure that the data meets the needs of the business and identify ways of improving coverage and quality
- Work with Business Technology, Development, Business Analytics, and Business Ops teams to develop an agile and scalable database architecture that can be segmented and expanded in response to evolving business needs
- Compare the current database to the total addressable universe and actively strategize to find additional data sources or data collection methods to solve for the delta
- Provide regular reports on the state of the database: accuracy and coverage ratings, launch and risk markets, current project status, and future roadmap
Data Processing: - Build out automated solutions, including AI tools and techniques, to aggregate data across various sources, accelerate standardization, hygiene, and enhancements of the dataset and quickly adapt to the evolving requirements of the business
- Own the output of data processing and define the rulesets used to treat data for objective review, categorization and routing across regions and roles. Assess and solve for exceptions, data integrity errors, and data anomalies. Identify and leverage innovative technologies that will increase efficiency and make data more actionable.
Requirements: - Bachelor's degree in business, marketing or related field
- 3+ years' leading/coaching a team
- 5+ years' experience managing a CRM database (Salesforce experience preferred)
- Experience working with sales and marketing teams (to segment the database and define high-value targets)
- Advanced proficiency with SQL or Python and manipulating data sets
- Advanced proficiency with Alteryx or Dataiku, Power BI, Tableau or similar transformation and analytical tools
- Explore AI tools and techniques to improve validation, deduplication, error detection, cleansing, standardizing and matching to automate and optimize data management tasks and efficiencies
- Awareness of developing AI tools that support data management and enhance quality, reliability, and scalability
- Ability to dive deeply into the database to derive insights and analytics to show overall health and performance of our database
- Familiarity with general B2B marketing strategies for both cold and lifecycle outreach
- Possess outstanding interpersonal and team skills with a track record of developing positive working relationships
- High level of initiative and a wide degree of technical problem-solving skills, creativity and business aptitude
- Adaptable to business changes, ability to prioritize tasks and communicate effectively about competing priorities and project setbacks
- Strong leadership skills, business acumen and executive presence to manage multiple stakeholders at all levels of the organizations
- Strong project management skills (familiarity with project management methodologies) with the ability to create, execute and adjust plans as needed
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Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we've grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 84,000 USD - 116,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
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Job Requisition ID:104508
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