Marketing Activation Senior Manager

job summary:

As a member of the Marketing Performance team, the Marketing Activation Senior Manager is

a strategic role responsible for aligning marketing performance initiatives with broader business

objectives.

This individual will act as a key partner to campaign teams, ensuring the right

marketing channel mix for the audience and business outcome, providing technical guidance

and strategic direction to ensure marketing programs are effectively designed, executed, and

measured.

The role requires a deep understanding of campaign strategy for digital marketing, ABM, email,

SMS and events/webinars, data architecture, and system integrations to drive optimized

marketing performance and revenue growth. This person will serve as a strategist/liaison

between Revenue Generation, Product Marketing, Creative Services, Marketing Operations

functions, ensuring cohesive collaboration and successful program execution.

location: Telecommute

job type: Contract

salary: $70 - 77 per hour

work hours: 8am to 5pm

education: Bachelors



responsibilities:

• High-level campaign activation.
  • Growth marketing managers strategize go-to-market motions.
  • Activation manager helps realize activities and puts together technical execution and implementation plans.
• Needs in-depth technical aptitude and experience.
  • Should understand which technologies to use.
  • Needs to understand multiple CRMs and marketing automation platforms.
• Part-time strategist partnering with growth marketing.
  • 40% program management.
  • Stakeholder-facing role.
• Core technology platforms: CRMs (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), landing page development and CMS (Sitecore, Unbounce).
• Must ensure proper tracking and understanding of the end-to-end customer journey.

qualifications:

Payments banking background is preferred

High-level campaign activation.

Growth marketing managers strategize go-to-market motions.

Activation manager helps realize activities and puts together technical execution and implementation plans.

Needs in-depth technical aptitude and experience.

Should understand which technologies to use.

Needs to understand multiple CRMs and marketing automation platforms.

Part-time strategist partnering with growth marketing.

40% program management.

Stakeholder-facing role.

Core technology platforms: CRMs (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), landing page development and CMS (Sitecore, Unbounce).

Must ensure proper tracking and understanding of the end-to-end customer journey.

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.


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