About the Opportunity
The Director, Sales Enablement is a highly visible and high-impact role responsible for both: 1) day-to-day administration, governance, and optimization of the Sales Hub enablement platform; and 2) centralized strategy, development and delivery of sales enablement content that improves account manager readiness, confidence and execution.
This role serves as the single point of accountability for how sales enablement content is created, governed, surfaced, and measured for impact across SDP. By combining platform ownership with content strategy and execution, this position ensures that enablement resources are easy to find, accurate, current, and actively used by the field.
The role partners closely with Sales, EaR, Program teams, Communications, Sales Ops, and Technology to translate field needs into high-quality enablement assets and continuously evolve how SDP account managers are supported.
Strong candidates for this role will be experienced in drafting and editing content intended for both internal and external audiences. Ideally, candidates will have a corporate communications or editorial background, and experience executing communication via sales enablement software such as Highspot or Seismic.
In this role, you will be responsible for:
Content Strategy, Intake & Development (30%)
- Serve as the central intake and prioritization point for all SDP sales enablement content requests
- Design and manage a structured intake, vetting, and approval process to balance field demand and capacity
- Translate field and leadership needs into clear creative briefs, timelines, and deliverables
- Develop high-quality enablement assets, including:
o Sales plays and playbooks
o Digital room templates
o Quick-reference guides and job aids
o Highspot training modules, short videos, and scenario-based learning
- Partner with program SMEs and EaR to ensure content accuracy, consistency, and strategic alignment
Homepage, news, and communications operations (30%)
- Write, edit, schedule, and publish Sales Hub news posts and homepage updates.
- Maintain an editorial calendar for particular news categories such as Sales Success Stories, Training of the Week; coordinate reviews/approvals with stakeholders.
- Ensure consistent voice, clarity, and accuracy across all Sales Hub communications, abiding by our branding guidelines.
Highspot platform administration & governance (30%)
- Maintain spot architecture, taxonomy, metadata, and publishing workflows.
- Manage access, permissions, groups, and user support for Highspot.
- Maintain content/file hygiene (naming conventions, duplicates, archiving, version control).
- Evolve governance standards for Sales Hub structure, access, and publishing.
Content library operations (10%)
- Operate intake and publishing processes; ensure assets are reviewed, tagged, and published on time.
- Manage refresh cycles and archiving to reduce field risk from outdated messaging.
About You
You have:
- Excellent writing/editing for field-facing communications.
- 5+ years in sales enablement operations, content operations, or corporate communications.
- Enablement/content platform administration experience (Highspot STRONGLY preferred).
- Strong information architecture and
- governance skills (taxonomy, tagging, version control).
- Data-informed mindset; uses analytics to drive adoption and quality.
- Strong stakeholder management and customer-service orientation.
- Track record improving content discoverability and reducing outdated content risk.
- Comfort partnering with Technology and translating business needs into requirements.
- Familiarity with Salesforce.
- B.A. or B.S. required.
- A willingness and ability to travel up to 10%.
- A commitment to College Board s mission, values, and impact.
- Authorized to work in the United States.
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