RESPONSIBILITIES:
Kforce has a client in Kansas City, MO that is seeking a Senior Integrated Marketing Manager to connect paid media strategy, audience messaging, and creative execution to drive performance.
Summary:
This hands-on role will map upfront and biddable media buys to the right messages for each audience, channel, funnel stage, and campaign moment. The ideal candidate understands performance media and can translate complex media plans into clear messaging strategies and actionable creative briefs.
Key Responsibilities:
* Map upfront media buys, including OLV, high-impact placements, roadblocks, and audio, plus biddable media such as paid social, to the appropriate audience and message
* Build and maintain cross-channel message maps and flighting plans tied to campaign goals, offers, and audience segments
* Partner with Media teams to understand targeting, placements, timing, and buy strategy and ensure creative is optimized accordingly
* Develop clear creative briefs that translate media and audience strategy into actionable direction
* Lead creative reviews and provide decisive, performance-focused feedback
* Ensure creative versions and specifications align with requirements across OLV, paid social, audio, and other paid placements
* Use performance data to optimize messaging and recommend what to scale, test, or adjust
* Develop message-testing strategies, particularly for biddable and paid social channels
* Maintain consistency across offers, promotions, messaging, and brand standards
* Partner with Legal and Compliance to ensure claims and disclaimers meet requirements
REQUIREMENTS:
* Bachelor's degree in Marketing, Business, Communications or a related field
* 7+ years of experience in integrated marketing, with a strong focus on paid media
* Hands-on experience with paid social, OLV and audio, plus high-impact and roadblock placements
* Proven experience building message maps tied to media plans and audience targeting
* Solid understanding of both upfront and biddable media and how they work together across the funnel
* Excellent creative brief writing skills and confidence leading creative review
* Strong organization, communication and cross-functional partnership skills
* A track record of driving measurable results through performance media and message optimization
* Comfort working with media performance data and turning it into clear recommendations
* Ability to ramp up quickly and deliver in a short, fast-moving engagement
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: kforcecx
- Position Id: ITWQG2194135
- Posted 4 hours ago
