CRM Business Analyst, National Business Development

Job Role: CRM Business Analyst, National Business Development

Location: Sterling Virginia (Onsite Work)

Duration: 6-12 months Contract

·      The National Business Development Business Analyst will support the maintenance, continuous enhancement, and adoption of the Client’s Customer Relationship Management (CRM) system.

·      This role serves as a critical liaison between business units and IT, ensuring that CRM solutions align with business development objectives and operational needs.

·      The ideal candidate will have a strong understanding of Salesforce architecture, CRM workflows, and business development processes, along with excellent analytical, communication, and relationship-building skills.

·      This individual will serve as the primary point of contact for CRM support, data quality, reporting, integrations, and end-user enablement.

Key Responsibilities:

·      Partner with business users and IT teams to facilitate discovery sessions and ensure backlog readiness.

·      Gather, define, document, and manage business requirements, user stories, process documentation, and acceptance criteria for CRM initiatives.

·      Collaborate with Division Managers and Business Development leadership to ensure CRM processes comply with established business standards.

·      Lead monthly change management and communications related to CRM deployments, including developing training materials and updating user manuals and forms.

·      Provide day-to-day Salesforce CRM administration and support, including user setup, end-user training, production support, functional testing, and troubleshooting.

·      Analyze CRM usage trends and user feedback to identify opportunities to improve system adoption and operational efficiency.

·      Serve as a trusted advisor to Pursuits stakeholders by recommending CRM solutions that support strategic and operational objectives.

·      Develop and maintain dashboards, reports, and key performance metrics to provide actionable business insights.

·      Drive continuous improvement through process standardization, governance, data quality initiatives, and CRM adoption strategies.

·      Perform ad hoc data cleanup, maintenance, migration, and related data quality activities.

·      Support CRM planning, integration, and reporting initiatives across business units.

·      The responsibilities listed above describe the general nature and scope of the position and are not intended to be an exhaustive list of duties.

Required Qualifications

·      3+ years of professional experience, ideally including at least 1 year supporting technology delivery in an Agile environment.

·      2+ years of CRM experience, preferably with Salesforce.

·      Understanding of Salesforce architecture, CRM workflows, and business processes.

·      Familiarity with Business Development and Sales processes.

·      Experience with data manipulation, data maintenance, data migration, and data creation.

·      Strong proficiency in Microsoft Excel and other Microsoft Office applications.

·      Excellent written and verbal communication skills, including the ability to define business problems and present solutions.

·      Strong attention to detail, organizational skills, and follow-up capabilities.

·      Ability to learn quickly, adapt to changing priorities, and build positive working relationships across departments.

·      Bachelor's degree in Business, Communications, Computer Science, Marketing, or a related field.

Preferred Qualifications

·      Salesforce certification(s).

·      Experience with Agile methodologies and technology delivery.

·      Relevant bootcamp training, professional certifications, or continuing education demonstrating ongoing skill development.

·      Experience with CRM reporting, dashboards, data governance, user adoption, and change management.

Travel Requirements

·      Up to 15% travel may be required.