Senior Salesforce Marketing Cloud Developer

Job – Senior Salesforce Marketing Cloud Developer

Role: DCY - ITC1 (812232)

Location: Columbus, OH – Hybrid

Duration: Long Term

Position Overview

• Experienced Senior Salesforce Marketing Cloud Developer responsible for designing, establishing, and operationalizing new Marketing Cloud Engagement capabilities, frameworks, and workflows.
• Build solutions from the ground up with minimal existing structure.
• Serve as the technical subject matter expert for Salesforce Marketing Cloud initiatives.

Key Responsibilities

• Design, develop, and deploy customer journeys using Journey Builder, Automation Studio, and Content Builder.
• Lead end-to-end delivery, including requirements review, solution build, testing, deployment, and post-launch monitoring.
• Develop personalized content using AMPscript, SSJS, HTML/CSS, and dynamic data extensions.
• Set up and configure Marketing Cloud data models.
• Manage Marketing Cloud environments, including configuration, user roles, security, subscriber model, and data governance standards.
• Manage preference centers, subscription management, and regulatory compliance, including CAN-SPAM and GDPR.
• Configure surveys through Salesforce Marketing Cloud, including survey journeys, survey tools, response capture, and follow-up or trigger-based actions.
• Integrate survey tools such as Salesforce Survey, FormAssembly, or external platforms.
• Partner with business stakeholders to translate marketing requirements into scalable technical solutions using Marketing Cloud.
• Create and maintain technical documentation for journeys, data integrations, and automation processes.
• Mentor junior Salesforce developers and promote best practices in journey development and data connectivity.
• Stay current with Salesforce Marketing Cloud releases, features, and best practices to continuously improve solutions.

Qualifications / Requirements

• Bachelor’s degree in Computer Science, Information Technology, or related field.
• 5+ years of hands-on Salesforce Marketing Cloud development experience.
• Proven ability to create and optimize customer journeys using Journey Builder, Automation Studio, Email Studio, and Mobile Studio.
• Strong proficiency in SQL, AMPscript, SSJS, HTML, and CSS.
• Solid understanding of Marketing Cloud data model, including Data Extensions, Send Logs, Data Views, and Contact Builder.
• Proven experience working in production environments with high-volume campaigns.
• Deep knowledge of REST and SOAP APIs.
• Experience with Marketing Cloud integrations, including Marketing Cloud Connect and Data Cloud.
• Solid understanding of data-driven marketing, personalization, and segmentation strategies.
• Excellent communication and collaboration skills.

Preferred

• Active Salesforce certifications, such as Marketing Cloud Developer, Marketing Cloud Consultant, or Data Cloud Consultant.
• Experience with Salesforce Data Cloud (Data 360) for unified profiles, identity resolution, segmentation, and real-time activation.
• Experience with Salesforce CRM or other marketing technology ecosystem tools.
• Working knowledge of multi-cloud architecture and enterprise integrations.

Skill Matrix

• Salesforce Marketing Cloud Development – Required – 5+ Years
• Journey Builder – Required
• Automation Studio – Required
• Email Studio – Required
• Mobile Studio – Required
• SQL – Required
• AMPscript – Required
• SSJS – Required
• HTML/CSS – Required
• Marketing Cloud Data Model – Highly Desired
• Data Extensions (DEs) – Highly Desired
• Send Logs – Highly Desired
• Data Views – Highly Desired
• Contact Builder – Highly Desired
• Salesforce Data Cloud (Data 360) – Highly Desired
• Unified Profiles – Highly Desired
• Identity Resolution – Highly Desired
• Segmentation – Highly Desired
• Real-Time Activation – Highly Desired
• Salesforce Marketing Cloud Developer Certification – Highly Desired
• Salesforce Marketing Cloud Consultant Certification – Highly Desired
• Salesforce Data Cloud Consultant Certification – Highly Desired