Sr Analyst, Consumer Analytics
Hired by Matrix, Inc.
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Job Details
Skills
- ANALYTICS
- GOOGLE ANALYTICS
- A/B
- SQL
- POWER BI
- LOOKER
- BIGQUERY
Summary
Are you ready to build your career by joining a global hospitality company? If so, our client is hiring a Sr. Analyst, Consumer Analytics.
Position Type:
- Contract
- Hybrid - 3 days a week in office.
- Strong ability to translate marketing and customer data into actionable business insights is essential.
- Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Mathematics, Computer Science, or related field.
- 4+ years of experience in marketing analytics, digital analytics, growth analytics, or related fields.
- Strong understanding of digital marketing channels and performance measurement.
- Experience analyzing campaign performance and delivering actionable business insights.
- Knowledge of attribution concepts, marketing measurement, and A/B testing methodologies.
- Experience with customer segmentation, funnel analysis, or audience analytics.
- Strong analytical and problem-solving skills.
- Advanced SQL skills and experience working with large datasets.
- Experience applying forecasting or predictive analytics to support marketing investment or customer growth decisions.
- Familiarity with incrementally testing or advanced attribution concepts.
- Experience working with customer lifecycle, retention, or loyalty-focused businesses.
- Understanding of digital analytics implementation and tracking concepts.
- Familiarity with APIs, marketing technology platforms, or basic HTML. Nice to have.
- Exposure to AI tools or automation workflows that improve analytics efficiency.
- Experience with experimentation frameworks and marketing optimization strategies.
Experience with:
o Looker Studio
o Power BI
o BigQuery
o Statistical software suites (R, Python, Databricks) – Nice to have
- Strong communication skills with the ability to present insights clearly and effectively.
- Improve marketing effectiveness, support growth initiatives, and deliver actionable customer and campaign insights across integrated digital and offline marketing channels.
- Partner closely with Marketing, Analytics, and cross-functional teams to measure performance within a mature multi-touch attribution framework, identify optimization opportunities, and support data-driven decision making.
- Combines strong analytical skills with hands-on experience in marketing analytics across integrated channels, customer behavior analysis, experimentation, and performance reporting.
- Comfortable translating complex data into clear business insights that help improve acquisition efficiency, audience targeting, conversion performance, and overall marketing impact.
- Help refine measurement strategy, enhance marketing intelligence capabilities, and influence how insights from a mature data and attribution ecosystem are used to guide growth decisions across the organization.
- Analyze marketing performance across paid and owned channels to identify trends, opportunities, and areas for optimization.
- Provide actionable insights related to channel performance, audience targeting, campaign effectiveness, and creative performance.
- Support marketing teams in improving acquisition efficiency, conversion rates, and customer engagement.
- Help monitor and evaluate marketing spend efficiency and return on investment.
- Analyze customer behavior, funnel performance, audience segmentation, and engagement trends.
- Support development of insights related to customer acquisition, retention, and lifecycle performance.
- Assist in identifying high-value customer segments and opportunities to improve marketing effectiveness.
- Leverage and refine existing attribution and measurement frameworks to evaluate channel contribution and campaign effectiveness.
- Support ongoing incrementally testing and lift measurement through structured experiments and holdout analysis.
- Partner with stakeholders to improve measurement methodologies and reporting consistency.
- Assist in designing and analyzing A/B tests and other marketing experiments.
- Help ensure testing methodologies use representative audiences and statistically sound approaches.
- Provide recommendations based on test results and campaign learnings.
- Develop and enhance scalable reporting and visualization tools that support decision-making across marketing and leadership teams.
- Communicate findings and recommendations clearly to both technical and non-technical audiences.
- Improve reporting automation and efficiency where possible.
- Query and analyze large datasets using SQL and cloud-based data platforms.
- Work with internal teams to validate tracking, campaign data, and reporting accuracy.
- Collaborate with data and marketing teams to ensure accuracy, consistency, and usability of marketing data across systems.
- Conduct ad hoc analyses to support strategic marketing decisions and growth initiatives.
- Does not include travel. May attend meetings, training and/or events occasionally.
If you think you''d be a good match, submit your resume and reach out to Ankit at 201-377-5090 to learn more.
#LI-VK1
- Dice Id: mic
- Position Id: 26-04403
- Posted 2 days ago
Company Info
About Hired by Matrix, Inc.
Hired by Matrix is a leading staffing organization providing exceptional contingent and permanent staffing solutions to clients across the United States. At Hired by Matrix, we believe in the human touch and start every partnership with an in-depth conversation. By talking with our clients about their hiring needs and listening to job seekers describe their career goals, we build an understanding of what they are looking for and work hard to make it happen. Further, as a proud member of the Women’s Business Enterprise National Council (WBENC), we strive for excellence in diversity and inclusion.
Our staffing services encompass a wide range of industries and professions:
· Travel Nursing: We excel in connecting healthcare facilities with highly skills Travel Registered Nurses for bedside care on short-term engagements as well placing professional allied health staff.
· Information Technologies: We provide businesses with proficient IT Professionals who possess expertise in various technologies and programming languages.
· Engineering: We have a team specialized in recruiting talented engineers for diverse industries such as civil, mechanical, electrical, manufacturing and more.
· Human Resources: Our comprehensive HR staffing solutions help companies find to HR professional with extensive knowledge in recruitment, employee relations and HR Management.
· Life Science: We assist companies in the pharmaceutical, biotechnology, and medical device sectors by sourcing scientific and research professionals with specialized expertise
· Finance & Accounting: We provide finance and accounting professionals to organizations, including CFO’s, Accountants, financial analysts, and more.
· Administrative & Clerical: We supply administrative support staff, including receptionists, office managers, administrative assistants, and clerical personnel.
We are proud of the company we keep and are honored to have a strong array of clients who put their faith in us to help their business flourish. Our wide range of clients includes several of the top fortune 100 companies. Further, to support a balance between work and home life, Hired by Matrix has elected to be a 100% distributed work environment. This approach allows us to support our clients in the way they work, when they work.
Why Hired by Matrix?
Extensive Industry experience: With years of experience, we possess in-depth knowledge and understanding of our specific staffing requirements and challenges across different industries.
Long Term Relationships: Exceptional relationships with multiple clients that expand over 2 decades.
Exceptional Talent Pool: Our vast network and comprehensive candidate database allows us to connect business with highly skilled professionals who meet their specific criteria and culture fit.
Quality screening: We conduct rigorous screening and assessment processes to ensure our candidates possess the necessary qualifications, skills, and experience required by our clients.
Customized Solutions: We tailor our staffing solutions to meet the unique needs and preferences of each client, providing flexible and scalable options that align with their organizational goals.
Dedicated Customer Support: Our Dedicated team is committed to delivering excellent customer service, providing ongoing support through our Consultant Appreciation Program which provides guidance throughout the onboarding process and beyond.
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