Description Director of Customer Data Platforms (CDP)$180K - $230K + bonus
Position SummaryThe Director of Customer Data Platforms (CDP) will provide vision, leadership, and technical direction for all aspects of customer data management, with a strong emphasis on identity resolution, compliance, and enabling best-in-class marketing and guest experiences. This individual will collaborate closely with marketing, sales, and guest experience teams-serving as their key partner for leveraging customer data to drive engagement, retention, and business growth. The role oversees a team of 10-20 direct and indirect reports and reports to the executive leadership team.
Key Responsibilities- Lead strategy, development, and continuous improvement for customer data platforms and customer identity solutions.
- Build and manage a high-performing team of data engineers, ensuring effective collaboration between technical talent and business stakeholders.
- Drive the creation and maintenance of a complete, reliable "customer 360" or single source of truth supporting marketing, personalization, and guest experience use cases.
- Champion solutions for identity resolution, deduplication, and entity matching, leveraging customer identifiers and PII-based approaches.
- Design scalable data pipelines and architectures (e.g., ETL/ELT, data lakes/lakehouses), ensuring integration with cloud platforms like Databricks and Delta Lake as appropriate.
- Ensure data privacy, security, and regulatory compliance (GDPR, CCPA, etc.) across all customer data initiatives.
- Collaborate regularly (approx. 70%) with marketing teams to align data strategy with campaign, segmentation, and personalization needs; partner with sales and guest experience stakeholders to optimize the end-to-end customer journey.
- Translate business requirements into actionable data engineering projects and deliver results on time and within budget.
- Drive adoption of modern customer data platforms (e.g., Adobe Experience Platform, Segment, Tealium, etc.) and maximize their ROI.
- Serve as the evangelist for customer data best practices and advanced analytics enablement across the organization.
Requirements Required Qualifications- Bachelor's degree in Computer Science, Engineering, Information Systems, Statistics, Marketing Technology, or related field (master's degree preferred).
- 8+ years of relevant experience in customer data engineering, customer identity management, data platform architecture, or marketing data platforms.
- Track record of building customer 360 solutions or unified views supporting robust marketing/customer engagement.
- Expertise in designing and implementing identity resolution, deduplication, or entity resolution capabilities.
- Deep experience with modern data engineering, ETL/ELT, data modeling, and scalable pipeline development.
- Familiarity with customer data platforms (CDP); direct experience with Adobe Experience Platform or similar tools is a strong plus.
- Knowledge of cloud data environments (Databricks, Delta Lake), data privacy, governance, and regulatory compliance.
- Demonstrated leadership and people management skills for teams of 10+.
- Excellent stakeholder engagement and communication capabilities-especially in supporting marketing and revenue teams.
Working Relationships- Internal customers include: Marketing (70%), Sales (20%), and Guest Experience (10%) teams.
- Key reporting relationships: Regular updates to executive leadership; partnership with Directors of Data Platform Engineering and ML Engineering.
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