Media Buyer

Job Title: Media Buyer
Location: Memphis or Remote
Duration: 12+ Months Contract 
Rate: $20-25.00/hr

Ideal Candidate Profile:

• An individual with experience executing search for an in-house team is preferred. However, those who have performed search with an agency would be appreciated as well. We are also open to individuals who have experience working for advertising platforms such as Microsoft or Google. The individual should be able to work autonomously and serve as a primary consultant for digital media.

Key Responsibilities:

• Maintains an up-to-date and thorough understanding of activation best practices, technology, and tasks within each platform.
• Executes complete campaign set-up including keyword & ad copy creation/expansion, tracking set-up, negative keyword strategy, bid and budget management.
• Upskills on all internal buying and reporting tools to achieve a level of proficiency. Independently maintains an up-to-date and thorough understanding of optimization concepts within each platform. Performs daily checks on all assigned campaigns & ad platforms to ensure delivery and performance, identifying daily/weekly/monthly/quarterly bid optimizations.
• Monitors daily in-platform opportunities based on lost bids, creative performance, competition & bid strategies.
• Develops and implements bid rule strategy and optimization efforts at campaign, ad group, & keyword levels. Actively works to A/B test keywords, ad copy, & landing pages throughout campaigns.
• Daily pacing and performance reports.
• Partnering with media buyers across paid media to understand what is happening in their channels and potential impact for Search

Requirements:

• 3 to 5 years of hands-on experience in Paid Search campaign execution.
• Experience with SA360 (Search Ads 360) is required.
• Prior experience managing search campaigns in an in-house environment is a plus.
• Background working with advertising platforms such as Google or Microsoft is highly desirable.