Business Analyst

Description

We are looking for an experienced Business Analyst to join our team in Southern California for a long-term contract position. The ideal candidate will excel at translating business requirements into actionable technical specifications, focusing on digital analytics, user behavior tracking, and marketing technology strategies.

Responsibilities:

Collaborate with business teams to analyze and document requirements, ensuring clear communication with technical stakeholders.

Develop detailed analytics specifications for web and mobile platforms to track user actions and marketing performance.

Identify essential data points and events for effective user behavior tracking.

Create comprehensive documentation for analytics requirements, including event triggers and parameters, to guide development teams.

Partner with developers to ensure accurate implementation of analytics tags across various systems.

Conduct quality assurance checks to validate that analytics tracking aligns with defined requirements.

Perform audits on existing analytics systems to ensure data accuracy and compliance with privacy standards.

Recommend strategies for integrating marketing technology systems with customer data platforms, CRMs, and personalization tools.

Support Agile workflows by managing project backlogs, facilitating sprint planning, and ensuring timely delivery.

Maintain technical documentation, including system specifications, design documents, and deployment plans.

Requirements

Bachelor's or Master's degree in Marketing, Computer Science, Business, or a related field, or equivalent experience demonstrating attention to detail.
At least 5 years of experience in business analysis or a related role within B2C applications and marketing technology systems.
Proven expertise in designing analytics tagging specifications for developers.
Hands-on experience with quality assurance and validation of analytics implementations for web and mobile applications.
Familiarity with tag management systems such as Google Tag Manager or Tealium.
Strong understanding of tracking user behavior and event-based analytics.
Knowledge of compliance standards and privacy regulations related to data management.
Proficiency in Agile methodologies and managing requirements in iterative development cycles.

Technology Doesn't Change the World, People Do.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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