Braze Consultant

Braze Consultant – Urgent

Hybrid at  Alameda, CA

Job Description ::

• Experience with Customer Data Management, Segmentation, Personalization use case activation

Strategy & Planning

• Translate business objectives and brand plans into Braze campaign strategies and personalization roadmaps (awareness, HCP engagement, patient support, adherence, onboarding, reactivation).
• Define audience frameworks and segmentation logic aligned to therapeutic areas, patient/HCP journeys, and consent status.
• Partner with Data/Privacy to ensure privacy‑by‑design and compliant data flows.

Solution Design & Build

• Build and optimize Braze Canvases, Journeys, Segments, and Campaigns using Liquid, Connected Content, Catalogs, Feature Flags, Canvas Flow, Intelligent Timing, and AI-powered features.
• Configure and manage event schemas, subscription groups, channel opt‑in/out, frequency capping, and throttling.
• Implement webhooks (e.g., for downstream activation, external decisioning), Currents for real‑time event streaming, and data transformations as needed.

Data Management & Integrations

• Work with CDP/CRM teams to design clean event taxonomy, identities, deduplication rules, and join keys (e.g., from Segment, mParticle, Tealium, or direct SDKs/API).
• Validate data contracts and SLAs (freshness, completeness, latency) across Snowflake/Databricks, SFTP, APIs, or reverse ETL.
• Support SDK instrumentation and QA for iOS/Android/Web, including test device management.

Compliance & Governance (Life Sciences)

• Operationalize consent, preferences, and channel permissions per jurisdiction (CAN‑SPAM, TCPA, GDPR/UK‑GDPR, HIPAA as applicable).
• Align with MLR review workflows, reference management, audit trails, and approval gates.
• Implement adverse event (AE) capture and routing processes.
• Ensure 21 CFR Part 11 considerations where applicable (system access, audit, electronic records/signatures).

Execution, QA & Optimization

• Lead QA and launch for multi‑channel programs (seed lists, proofs, link tracking, rendering tests, deliverability checks).
• Manage sender reputation, domain authentication (SPF/DKIM/DMARC), IP warming, and suppression lists.
• Monitor KPIs, analyze performance, run A/B/n tests, and deploy continuous segmentation and personalization improvements.