Only Qualified Resources will be Contact. Top Skills (Sanitized Version)Top 3- 4+ years of running retention campaigns, including coordinating with internal and external stakeholders, managing timelines, and ensuring on-time delivery. Strong vendor and stakeholder management experience.
- Digital-first lifecycle marketing expertise, spanning early engagement, retention, and full customer lifecycle strategy-not limited to mass campaigns. Able to navigate complex digital ecosystems.
- Experience working with marketing cloud platforms, including configuring campaign requirements such as terms and conditions. Open to various cloud tools and adaptable to new systems.
Tools- Jira
- Business mapping tools
Nice to Have- Experience in gaming-related industries
- Familiarity with online casino environments
- Exposure to sports betting platforms
Marketing Manager - Sanitized Job DescriptionRole PurposeThe Marketing Manager contributes to the development of product vision and strategy, with a focus on driving portfolio growth through increased customer acquisition and enhanced value from existing users. Acting as the subject-matter expert for all marketing-related initiatives, this role oversees offer strategy, channel planning, segmentation, and end-to-end campaign execution. Operating within an agile, team-based environment, the Marketing Manager identifies, evaluates, recommends, and implements marketing initiatives that improve revenue, profitability, and customer experience.
Key Responsibilities- Support and manage marketing strategies, tactics, campaigns, and services that promote consumer-facing digital products across multiple channels (e.g., online advertising, SEO/SEM, social media, owned digital assets, CRM, experiential marketing, promotions, public relations).
- Partner with analytics teams to develop or refine segmented customer strategies aimed at acquiring new users or increasing value from existing ones.
- Lead campaigns from planning and concept development through execution, optimization, and post-campaign analysis, ensuring alignment with product and business priorities.
- Execute campaigns using internal promotional and customer engagement systems to meet defined objectives.
- Assist in preparing forecasts and marketing budgets, including monitoring spend against plan.
- Oversee creative development through internal or external partners, ensuring brand consistency and alignment with strategic goals.
- Track key performance indicators, assess market trends, and recommend adjustments to improve marketing effectiveness.
Cross-Functional Collaboration- Work closely with cross-functional digital teams to align on marketing goals, share insights, and leverage collective expertise.
- Collaborate with content and communications teams on agency briefs and creative development.
- Coordinate with stakeholders across legal, compliance, customer support, finance, and technology to ensure campaign alignment and readiness.
- Manage relationships with a variety of external vendors, including creative agencies, media partners, promotional suppliers, and experiential partners.
Knowledge, Experience & SkillsKnowledge- Strong understanding of marketing strategies, tactics, and channel opportunities relevant to digital consumer products.
- Awareness of industry trends, customer needs, and market challenges to inform strategy.
- Comfort working with technology and digital tools to support promotional innovation.
- Bachelor's degree or equivalent professional experience (3-5 years).
Experience- Experience working within agile environments; exposure to Product Owner responsibilities is an asset.
- Hands-on experience with digital marketing across direct-to-consumer channels (media, email, CRM, owned digital assets, social platforms).
- Minimum of three years of marketing experience focused on growth and customer engagement.
Skills- Strong communication abilities, capable of simplifying complex concepts and presenting compelling narratives.
- Ability to work effectively across multiple disciplines, including technology, product development, design, merchandising, advertising, PR, and research.
- Strong problem-solving skills with the ability to navigate ambiguity and drive progress.
Core Skills- Digital marketing
- Campaign management
- Marketing strategy
- Digital channel execution
- Social media
- Marketing communications
Job Type & LocationThis is a Contract position based out of Toronto, ON.
Pay and BenefitsThe pay range for this position is $65.00 - $68.00/hr.
Workplace TypeThis is a fully onsite position in Toronto,ON.
propos de TEKsystems et TEKsystems Global ServicesNous sommes un fournisseur de services aux entreprises et de technologies. Nous acclrons la transformation de nos clients. Notre comptence en stratgie, conception, excution et oprations libre la valeur de l'entreprise par un ventail de solutions. Nous sommes une quipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amrique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacits full-stack et notre rythme. Nous sommes des penseurs stratgiques, des collaborateurs pratiques qui aident les clients exploiter le changement et matriser le dynamisme de la technologie. Nous btissons le futur en livrant les rsultats et en crant un impact positif dans nos communauts mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d'Allegis Group. Dcouvrez d'autres informations TEKsystems.com.
About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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