Digital Product Manager, Salesforce CRM

Description
Our client is seeking a Digital Product Manager to lead the delivery, integration, and enablement of a Salesforce-based CRM application.
This is a project-based, execution-focused role, ideal for a Product Manager who has grown from a strong Business Analyst background and has a proven track record delivering complex technology initiatives in close partnership with Marketing, Technology, and external vendors. The role is an individual contributor position with no people management responsibilities.
Role Responsibilities:
Project & Product Leadership
- Own the end-to-end CRM implementation, from planning and requirements gathering through delivery, testing, and rollout
- Drive fast, focused execution within a defined 6-month delivery window
- Ensure minimal disruption to ongoing marketing and business operations
Stakeholder Partnership
- Act as the primary Product partner to Marketing
- Collaborate closely with stakeholders across:
Marketing, Product, Technology / Engineering, Salesforce vendors
- Serve as the connective tissue between business needs and technical delivery
Requirements Definition & Solution Design
- Conduct detailed analysis of current-state customer data and CRM use cases
- Define clear requirements related to:
Customer data models
Segmentation (prospect vs. existing customers)
CRM-enabled marketing use cases
- Partner with Technology and vendors to design and configure Salesforce solutions
- Ensure clean integration with existing internal systems and databases
Testing, Validation & Risk Management
- Develop and execute test plans to validate functionality, data integrity, and end-to-end flows
- Proactively identify risks and dependencies across systems and stakeholders
- Support demos and walkthroughs of CRM capabilities alongside the Technology team
Communication & Documentation
- Provide clear, concise updates to stakeholders at all levels
- Articulate requirements, trade-offs, and value in a way that bridges technical and business audiences
While CRM implementation will the be primary focus for the individual/role, it will likely not drive 100% capacity. Based on CRM project needs, PM will have opportunity to work on additional deliverables/focus areas when capacity cycles allow, including, but not limited to: (1) Performance Reporting, Analysis & Insights; (2) Competitive Market Scans; (3) User Journey Mapping.
Additional Skills & Qualifications
- Strong collaboration across Product, Technology, Marketing, and Vendors
- Comfortable working with databases, customer data, and system integrations
- Experience migrating systems or data between platforms
- background in Insurance, Financial Services, or regulated environments
- Experience supporting marketing technology or customer data platforms
- Familiarity with customer segmentation, lifecycle journeys, or personalization use cases
Job Type & Location
This is a Contract position based out of Toronto, ON.
Pay and Benefits
The pay range for this position is $55.00 - $65.00/hr.
Workplace Type
This is a hybrid position in Toronto,ON.

propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous acclrons la transformation de nos clients. Notre comptence en stratgie, conception, excution et oprations libre la valeur de l'entreprise par un ventail de solutions. Nous sommes une quipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amrique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacits full-stack et notre rythme. Nous sommes des penseurs stratgiques, des collaborateurs pratiques qui aident les clients exploiter le changement et matriser le dynamisme de la technologie. Nous btissons le futur en livrant les rsultats et en crant un impact positif dans nos communauts mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d'Allegis Group. Dcouvrez d'autres informations TEKsystems.com.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.