Social Commerce Specialist
Remote with travel to Costa Mesa, CA
About the Role
The Social Commerce Specialist owns the selling chevron end-to-end - from setting up the commerce infrastructure on social platforms to ensuring VF Corp's products are findable and recommendable by AI shopping assistants.
What You Will Do
Set up and operate TikTok Shop and Instagram Shopping storefronts for the pilot products - product listings, pricing, inventory sync, checkout configuration, and fulfilment integration
Brief and manage the influencer go-to-market strategy in coordination with the client's AI-native marketing lead - content formats, posting cadence, affiliate or commission structures, and performance tracking
Implement AI Engine Optimisation (AEO) fixes for the pilot brand's digital presence - structured data (JSON-LD), product schema, bot access configuration - so that ChatGPT, Perplexity, and Claude can discover and recommend the products
Monitor real-time sell-through data across social commerce channels and feed signals back to the ML Engineer for demand forecasting model updates
Identify and resolve friction points in the discovery-to-purchase journey - the goal is a collapsed funnel where a consumer goes from influencer post to completed purchase in a single session
Document the social commerce setup and operating playbook so it is repeatable for the next category and the next brand
What You Need
Demonstrated experience driving measurable revenue through TikTok Shop, Instagram Shopping, or equivalent social commerce channels - you must be able to cite specific GMV, sell-through rates, or conversion metrics from a real campaign or brand
Hands-on experience setting up and operating social commerce storefronts - product catalogue management, pricing rules, inventory integration, and fulfilment coordination
Working knowledge of influencer commerce mechanics - affiliate structures, commission models, content briefing for commerce-first posts, and performance measurement
Familiarity with AI Engine Optimisation - structured data, JSON-LD, product schema, and bot crawl configuration
Ability to read and act on real-time sell-through data - the pilot's success metric is 90% full-price sell-through on 5,000 units; you will be watching that number daily
Comfort operating in a lean team without a media budget safety net - the go-to-market is influencer-led and organic-first
What You Do Not Need
Experience in traditional retail merchandising or wholesale channel management - the pilot is explicitly designed to bypass the wholesale calendar
Social media management experience without a commerce component - sell-through is the only metric that matters here
Fashion industry background - understanding what appeals to a back-to-school audience matters more than knowing how the apparel industry has traditionally gone to market
Nice to Have
Experience with GPT-based product discovery optimisation - structuring product content to surface in ChatGPT Shopping, Perplexity, and Claude recommendations
Familiarity with the TikTok Shop affiliate programme and creator marketplace
Experience launching a brand or product with zero paid media
Understanding of back-to-school retail dynamics and the youth consumer (14 21 year old) purchase journey on social platforms
Location & Commitment
Remote-first. Available and responsive during the pilot launch window - sell-through monitoring and influencer coordination will require real-time responsiveness during peak periods. Travel to Costa Mesa, CA for key tiger team milestones. Full-time commitment for the duration of the pilot.
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