Salesforce Marketing Cloud

Roles and Responsibilities

• Present interval executive-level Salesforce platform demonstrations, and run through all features (i.e. content builder, journey builder, etc.) upon request.

• Set up and configure data models.

• Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.

• Design platform configuration and data feeds to run effective automated email campaigns.

• Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, data segmentation, customer journey, and such.

• Identify and troubleshoot platform and data feed-related issues.

• Advise teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates.

• Optimize internal processes based on team requests, opportunity gaps, and business requirements.

• Communicate project initiatives to relevant stakeholders.

Skills

• Solution design

• SQL

• Data segmentation, optimization, and management

• Scripting and query

• Web analytics

• Project management

• Basic knowledge in HTML, CSS

• Knowledge in Javascript and Ampscript is a bonus

• Multi-channel subscriber management

• Digital marketing knowledge

Qualifications

• 3+ years of experience working with Marketing Cloud platforms

• Salesforce Marketing Cloud certification

• Technical educational background in a related field (Bachelor’s degree, Master’s degree, etc.)

• Extensive knowledge of database marketing

• Excellent interpersonal and communication skills