Senior Technical Program Manager (TPM), Marketing Technology

Position: Senior Technical Program Manager (TPM), Marketing Technology Location: Santa Clara, CA (Onsite)

Role Overview:
We are seeking a Senior Technical Program Manager to drive execution across complex Marketing Technology (MarTech) initiatives. This is a delivery-focused role, not a coordination role. You will own end-to-end program execution, surfacing risks early and ensuring commitments turn into results. You will operate at the intersection of Marketing, Engineering, Data, and GTM systems, bringing structure to ambiguity and keeping programs on track.

Responsibilities:

Own delivery of large-scale MarTech programs from planning through launch and stabilization.

Be the single point of accountability for timelines, milestones, dependencies, and delivery commitments.

Drive execution across multiple engineering and business work streams without becoming a bottleneck.

Translate business and marketing goals into clear, executable technical plans.

Partner with engineering to understand system design, integration patterns, constraints, and tradeoffs.

Coordinate across Marketing Ops, Lifecycle, Data, Analytics, Sales Ops, and vendors to ensure alignment.

Identify risks and dependency gaps early and drive resolution through clear options and decisions.

Establish and run operating cadences including program reviews, executive updates, and retrospectives.

Create and maintain execution artifacts such as roadmaps, dependency maps, RAID logs, and launch plans.

Raise the bar on delivery discipline, ownership clarity, and post-launch accountability.

Requirements:

8+ years of experience as a Technical Program Manager with ownership of platform or integration-heavy programs.

Strong working knowledge of Marketing Technology ecosystems and GTM systems.

Deep understanding of marketing processes: lead lifecycle, consent/suppression, campaign execution, attribution, and reporting.

Comfort working with engineering teams and understanding APIs, data flows, event-based systems, and integrations.

Proven ability to drive execution across multiple teams with competing priorities.

Strong executive communication with clear, concise status, risks, and decision framing.

High bias for action, low tolerance for ambiguity without ownership.

Preferred / Nice-to-Have:

Experience with MarTech modernization or migration efforts.

Experience operating in hybrid delivery models across product, platform, and data teams.

Experience managing external vendors and system integrators.