Engineering Manager, Salesforce Marketing Cloud (SFMC)

Engineering Manager, Marketing Tech (Salesforce Marketing Cloud)
Michigan | Hybrid (Onsite Required)
$115,000 – $135,000 base

Overview: Lead a senior Marketing Technology team delivering enterprise?scale, data?driven, omnichannel campaigns within Salesforce Marketing Cloud.

Responsibilities

• Manage experienced marketing automation or platform engineers
• Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation
• Drive large?scale Email Service Provider (ESP) migrations & omnichannel initiatives
• Experience with data extensions, journeys, automation, and channel orchestration
• Guide architectural and platform decisions - not just oversee execution

Qualifications

• 5+ years Salesforce Marketing Cloud experience & 3+ years people leadership
• Expert SQL and data modeling skills
• Experience with enterprise integrations and automation frameworks

Preferred

• Hands?on experience with Customer Data Platform (CDP), preferably Twilio Segment, to unify customer data across sources and activate it for personalized, data?driven, and omnichannel marketing journeys at scale.
• Experience with Advanced Mobile & Emerging Messaging Channels, delivering and orchestrating campaigns across SMS, push notifications, RCS, in?app messaging
  • Business chat apps, cross?channel coordination rather than siloed
• Financial Services or Regulated Enterprise Background, balancing speed, data integrity, governance, and risk, while supporting consumer marketing platforms.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.