Job Title: Marketo Technical Lead
Location: Charlotte, NC (Onsite)
Role Descriptions: Marketo Technical Lead is a senior technical role focused on designing| building| and leading Marketo-based marketing technology solutions.
This position blends deep platform expertise with strategic leadership| ensuring that Marketo environments are scalable| secure| and aligned with business goals.
Role Overview
The Marketo Technical Lead works across the full marketing technology lifecycle| from architecture and integration to hands-on program development.
They act as a trusted subject matter expert for clients| guiding developers| collaborating with cross-functional teams| and ensuring technical excellence
Key Responsibilities
Architecture & Design:Architect Marketo environments from the ground up| including workspace/partition strategies| folder taxonomies| and governance frameworks.
Lead solution design for complex implementations such as multi-touch nurture programs| scoring models| lifecycle stage definitions| and Salesforce integration architecture
Technical Leadership:Define and enforce technical standards and best practices across client engagements.Review and provide feedback on other developers Marketo builds| smart list logic| data management flows| and integration configurations
Hands-On Platform Work:Build and manage Marketo programs for email nurture| event management| webinars| ABM| website forms| scoring| and lifecycle automation.Implement lead and account scoring models (behavioral| demographic| etc.)
Integration & Data Management:Manage systems integration| data integration| and metadata management.Ensure scalability| taxonomy| and customer segmentation strategies are in place
Collaboration & Client Management:Partner with demand generation| lead nurturing| ABM| and revenue operations teams.Serve as a strategic partner to clients| translating business goals into technical solutions
Required Skills & Qualifications
Platform Expertise: Deep proficiency in Adobe Marketo Engage| CRM systems| and related Mar Tech platforms (e.g.| Salesforce| Adobe Experience Manager).
Technical Skills: Systems integration| architecture design| data management| attribution modeling| and technical troubleshooting.
Leadership: Ability to lead IT teams| mentor developers| and ensure project delivery on time and to quality standards
Business Acumen: Understanding of marketing lifecycle programs| segmentation| and scalability needs.
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