Senior Digital Analyst - Web Analytics

RESPONSIBILITIES:
Kforce has a client in San Francisco, CA that is seeking a Senior Digital Analyst - Product Analytics (x2).

Summary:
This Product Analytics team was formed to not only deliver deep web analytics, but also to improve overall site performance and drive incremental business revenue by applying leading web analysis and business insights to enhance the customer experience. The team closely partners with Technology, eCommerce leadership, Brand Merchandising, Marketing & CRM, and other teams to deliver new or enhanced capabilities based on these analyses and insights for an industry leading customer experience. Each Senior Digital Analyst is aligned to a brand and work on cross brand analysis efforts. The environment is fast paced, and executive expectations are high. As a Senior Digital Analyst - Web Analytics, you will support analytics reporting and analysis efforts cross brand to enhance online customer experiences and connect offsite marketing efforts to onsite behavior.

Duties:
* Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads.
* Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data
* Work closely with the eCommerce VP and brand partners to identify opportunities for testing and personalization
* Plan, execute, and analyze A/B and multivariate tests on the site in partnership with brand site managers and developers
* Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, web analytics, and legacy systems
* Build strong relationships with eCommerce management, eMarketing, and IT teams, ensuring seamless cross-functional collaboration to turn insights into actionable improvements on the site

REQUIREMENTS:
* Bachelor's degree in a relevant field or equivalent professional experience
* 2+ years of experience in e-commerce analytics, with a proven track record of driving site optimization and performance analysis
* Strong business acumen, with a solid understanding of e-commerce dynamics, user behavior, and conversion optimization strategies
* Experience with Adobe Analytics as their primary web analytics tool
* Proficiency in web analytics tools and domain-specific software to extract, interpret, and leverage data to drive business decisions
* Advanced Excel skills, including complex data manipulation, pivot tables, and charting for reporting and analysis

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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