Product Manager

10 - 15 Years

Must Have Technical/Functional Skills

• 5 10+ years of Product Management experience.
• Proven experience building personalization features (recommendation engines, dynamic content, segmentation, behavioral triggers).
• Strong understanding of analytics, experimentation frameworks, and data interpretation.
• Exceptional storytelling and executive presentation skills.
• Experience working with Data Science and ML teams.
• Strong business acumen and customer-centric mindset.

Roles & Responsibilities

• 1. Personalization Strategy

• Define and execute product roadmap for personalization initiatives.
• Design customer segmentation and targeting strategies using behavioral, transactional, and contextual data.
• Partner with Data Science to implement ML-driven recommendations and adaptive experiences.
• Drive experimentation (A/B testing, multivariate testing) to optimize engagement, retention, and conversion.
• Define KPIs for personalization effectiveness (CTR, LTV, churn, engagement lift, etc.).

• 2. Product Storytelling & Vision

• Craft compelling product narratives for internal stakeholders, sales teams, and executives.
• Translate technical capabilities (AI/ML models, recommendation engines) into business value stories.
• Create clear, outcome-driven product briefs and PRDs.
• Present roadmap and business cases with strong executive storytelling.
• Support GTM with differentiated positioning around personalized experiences.

• 3. Cross-Functional Leadership

• Collaborate with Engineering, Design, Data Science, Marketing, and Sales.
• Drive alignment between technical implementation and customer experience vision.
• Prioritize features balancing business value, feasibility, and user impact.
• Influence without authority in matrixed environments.

• 4. Customer & Data Insights

• Conduct user research and analyze usage data to identify personalization opportunities.
• Build customer journey maps and define trigger-based experiences.
• Leverage qualitative and quantitative insights to refine product direction.