Business Analyst with digital marketing experience

We are

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 16,850+, and has 60 offices in 20 countries within key global markets.

Our challenge

We are seeking a detail-oriented Business Analyst with strong digital marketing domain expertise to bridge the gap between marketing stakeholders and technical/delivery teams. The ideal candidate will analyze marketing data, gather and document business requirements, and help optimize digital campaigns, martech platforms, and customer engagement strategies.

Additional Information*

The base salary for this position will vary based on geography and other factors. In accordance with law, the base salary for this role if filled within Piscataway, NJ is $$80K to $85K per annum & benefits (see below).

The Role

Responsibilities:

• Partner with marketing, sales, and technology teams to gather, analyze, and document business requirements for digital marketing initiatives
• Translate business needs into functional specifications, user stories, and process flows for development/implementation teams
• Analyze performance data across digital channels (SEO, SEM, email, social, display, paid media) to identify trends, gaps, and opportunities
• Support the evaluation, implementation, and optimization of MarTech tools (CRM, CDP, marketing automation, analytics platforms)
• Create dashboards and reports using tools like Google Analytics, Adobe Analytics, Power BI, or Tableau to track campaign KPIs and ROI
• Map customer journeys and identify opportunities to improve digital touchpoints and personalization
• Collaborate with UX/UI, content, and creative teams to ensure requirements align with campaign objectives
• Work closely with IT/development teams during implementation, testing (UAT), and go-live of marketing technology solutions
• Facilitate stakeholder meetings, workshops, and requirement-gathering sessions
• Maintain documentation including BRDs, process maps, workflow diagrams, and traceability matrices
• Monitor industry trends and competitor digital strategies to inform business recommendations

Requirements:

• Strong experience as a Business Analyst, with a focus on digital marketing, e-commerce, or customer experience projects
• Strong understanding of digital marketing channels: SEO, SEM, paid social, email marketing, display advertising, and marketing automation
• Hands-on experience with analytics tools such as Google Analytics (GA4), Adobe Analytics, or similar
• Familiarity with marketing platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Marketo, or similar
• Proficiency in requirement-gathering techniques and documentation (BRD, FRD, user stories, process flows)
• Experience working with Agile/Scrum methodologies (JIRA, Confluence)
• Strong data analysis skills; proficiency in Excel, SQL, and/or visualization tools (Power BI, Tableau)
• Understanding of customer segmentation, personalization, and campaign attribution models
• Excellent communication, presentation, and stakeholder management skills

Preferred / Nice-to-Have Skills

• Experience with CDP platforms (Adobe Real-Time CDP, Segment, Tealium)
• Knowledge of CMS/DXP platforms (Adobe AEM, Sitecore, Optimizely)
• Understanding of GDPR/CCPA and data privacy considerations in marketing
• Experience with e-commerce platforms and conversion rate optimization (CRO)
• Certification in Google Analytics, Scrum/CBAP, or digital marketing (e.g., HubSpot, Google Ads)
• Exposure to CRM systems (Salesforce, Microsoft Dynamics).

Education

• Bachelor’s degree in business, Marketing, Information Systems, or related field.

Soft Skills

• Strong analytical and problem-solving mindset
• Ability to translate complex data into actionable business insights
• Excellent verbal and written communication skills
• Collaborative, proactive, and able to manage multiple stakeholders and priorities

We offer:

• A highly competitive compensation and benefits package.
• A multinational organization with 60 offices in 20 countries and the possibility to work abroad.
• 10 days of paid annual leave (plus sick leave and national holidays).
• Maternity & paternity leave plans.
• A comprehensive insurance plan including medical, dental, vision, life insurance, and long-/short-term disability (plans vary by region).
• Retirement savings plans.
• A higher education certification policy.
• Commuter benefits (varies by region).
• Extensive training opportunities, focused on skills, substantive knowledge, and personal development.
• On-demand Udemy for Business for all Synechron employees with free access to more than 5000 curated courses.
• Coaching opportunities with experienced colleagues from our Financial Innovation Labs (FinLabs) and Center of Excellences (CoE) groups.
• Cutting edge projects at the world’s leading tier-one banks, financial institutions and insurance firms.
• A flat and approachable organization.
• A truly diverse, fun-loving, and global work culture.

S​YNECHRON’S DIVERSITY & INCLUSION STATEMENT
 

Diversity & Inclusion are fundamental to our culture, and Synechron is proud to be an equal opportunity workplace and is an affirmative action employer. Our Diversity, Equity, and Inclusion (DEI) initiative ‘Same Difference’ is committed to fostering an inclusive culture – promoting equality, diversity and an environment that is respectful to all. We strongly believe that a diverse workforce helps build stronger, successful businesses as a global company. We encourage applicants from across diverse backgrounds, race, ethnicities, religion, age, marital status, gender, sexual orientations, or disabilities to apply. We empower our global workforce by offering flexible workplace arrangements, mentoring, internal mobility, learning and development programs, and more.

All employment decisions at Synechron are based on business needs, job requirements and individual qualifications, without regard to the applicant’s gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.