MarTech Integration Engineer( Braze )

Role: MarTech Integration Engineer

Location: Remote

Duration: Long term

Only on W2

Braze Integration & Instrumentation:

• Lead hands-on Braze SDK integration for Windows, desktop, and web platforms, specifically optimized for pre-install distribution models.
• Instrument custom events, user attributes, and session tracking via the Braze SDK using well-defined event schemas.
• Utilize the Braze REST API for server-side event ingestion and sophisticated user profile management.
• Develop dynamic content using Liquid scripting, APIs, and webhooks to drive hyper-personalization.
• Establish robust monitoring, alerting, and reporting within Braze to track system health and business performance.

CRM Platform Orchestration:

• Architect and build multi-channel customer journeys using Braze Canvas, ensuring proper frequency capping, quiet hours, and audience filtering.
• Configure and execute A/B and multivariate tests to validate message performance and optimize engagement.
• Implement Braze Connected Content to pull real-time data from external APIs into message templates for dynamic user experiences.
• Manage audience segmentation logic to power personalized, automated messaging triggers.

Data Engineering & Pipeline Management:

• Develop and maintain data models and ingestion processes to ensure a "Single Source of Truth."
• Utilize SQL within Databricks to build user segment tables and event schemas.
• Manage Reverse-ETL workflows via Hightouch to sync audiences and attributes from the data warehouse into Braze.
• Solve complex Identity Resolution challenges, linking device-level and account-level IDs to unified user profiles.

Must-Have Technical Skills:

• Braze Expertise: Deep experience with SDK integration, REST APIs, Canvas, and Liquid.
• Data Stack: Proficiency in SQL and experience with Databricks (or similar warehouses) and Hightouch (or similar CDPs).
• Engineering Mindset: Ability to translate marketing briefs into technical event specs and data contracts.
• Omnichannel Experience: Proven track record in managing push, email, and in-app messaging at scale.

Nice-to-Have:

• Familiarity with Databricks Delta Lake, notebooks, and scheduled jobs for automation.
• Experience migrating between CRM platforms (e.g., MoEngage to Braze).
• Understanding of software deployment models, including OEM partnerships and update-based messaging.
• Knowledge of privacy and consent frameworks such as GDPR and CCPA.

Regards,

Karthik Padishala | Sr. Technical Recruiter  

Direct: | Email: