GENERAL FUNCTION
The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands.
MAJOR DUTIES AND RESPONSIBILITIES
• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
• Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms)
• Manages 1:1 and 1: many CRM calendar for LensCrafters in coordination with the CRM local & Global campaign management team
• Supports customer strategies and rewards programs development
• Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team
• Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program
• Collates campaign results, review against projected results and make decisions that continually improve performance
• Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails
• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels
• Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
• Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology
BASIC QUALIFICATIONS
• Bachelor's Degree or equivalent experience in Marketing or Advertising field.
• 5+ years of experience
• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
• Ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management skills with a clear focus on results
• Experience with Oracle Responsys or IBM Unica, Figma, Project Mgmt. Tools, and Podio are a plus
PREFERRED QUALIFICATIONS
• Ecom experience
• Optical experience
• Retail experience
• Consulting background
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