Web Analytics Specialist

Description

We are looking for a Web Analytics Specialist to support digital measurement and insight generation for a healthcare-focused organization in Philadelphia, Pennsylvania. This Long-term Contract role is ideal for a mid-level analyst who combines strong technical capabilities with sharp business judgment, turning complex web data into clear recommendations for cross-functional partners. The person in this position will help shape how marketing, campaign, and paid media performance are measured while contributing to a collaborative, insight-driven team environment.

Responsibilities:
Design, update, and optimize Power BI dashboards that give stakeholders clear visibility into website, campaign, and funnel performance.
Analyze digital behavior and marketing results to uncover trends, explain performance shifts, and translate findings into practical recommendations.
Develop meaningful measurement frameworks and introduce new KPIs that improve how online engagement and conversion activity are evaluated.
Use website analytics data to answer detailed business questions, including page-level interaction patterns and audience engagement across digital properties.
Work closely with marketing, web, data, and engineering partners to align reporting needs, improve data usability, and support informed decision-making.
Oversee recurring performance reporting while also responding to ad hoc analytical requests tied to evolving business priorities.
Manage multiple stakeholder needs at once, ensuring deadlines are met without losing focus on quality or strategic value.
Query and interpret data within Databricks and collaborate with engineering teams on data accessibility, structure, and analytics readiness.
Support analytics tagging and tracking initiatives through tools such as Tealium and contribute to reporting environments connected to layered data models, including Silver and Gold data assets.

Requirements

Approximately 6-7 years of experience in web analytics, digital analytics, or a related analyst role.
Hands-on expertise building reporting dashboards in Power BI and presenting insights in a way that supports business action.
Strong analytical and coding skills, with experience querying and working with large datasets in platforms such as Databricks.
Proven ability to use website analytics tools and tagging platforms, including Google Analytics, Google Tag Manager, and Tealium.
Experience evaluating marketing funnels, campaign performance, and paid media results using data-driven methods.
Familiarity with reporting and workflow tools such as Alteryx, along with a strong understanding of dashboard development and performance measurement.
Ability to communicate effectively with technical and non-technical stakeholders in a highly collaborative environment.
Preferred experience with Medallion Architecture and working with structured data layers such as Silver and Gold.

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