Cognowiz
Cognowiz

Lead Adobe Analytics Analyst

Hybrid in Coppell, TX, US • Posted 8 hours ago • Updated 8 hours ago
Full Time
No Travel Required
Hybrid
$105 - $110/hr
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Job Details

Skills

  • Adobe Analytics
  • Adobe Target

Summary

All interviews are 100% Remote

Candidate must have Active LinkedIN with profile picture

Skills: Stakeholder Presentations,  Adobe Analytics, Adobe Target, UX Tracking, AB Testing, Kibo Monetate, AB Tasty, Convert, Power BI, Retail

 

This person will gather, analyze, and compile data needed to identify trends and patterns, then make recommendations for business actions. They will summarize website behavioral & transactional reports for review by executives, managers, and stakeholders. This person will own the eCommerce teams analytics requests, create reports & dashboards, find friction points in the customer's journey, and provide supporting data for the A/B testing program & the Optimization Analyst.

 

Key Roles and Responsibilities
  • Must be able to present Data to Stakeholders/ Strong in Presentations
  • Identify growth opportunities by analyzing user behavior, navigation patterns, page performance, and conversion funnels
  • Establish dashboard and reporting standards for the entire eCommerce team focused on KPIs (sales, traffic, conversion, etc.)
  • Partner closely with Ecommerce senior leadership to determine business opportunities to improve revenue and/or profitability
  • Manage strategic direction of all site tagging. Partner with Development and QA teams to ensure accuracy and quality
  • Provide data-driven insights to increase overall site conversion and improve performance and customer experience
  • Educate teams in web analytics and create self-service analytics reporting culture
  • Work in partnership with Merchandising, Marketing, User Experience, and Finance teams to make recommendations specific to their business needs
  • Play a pivotal role in the site A/B testing strategy and subsequent analysis
  • Communicate to both peers and executive leadership opportunities for site improvements
  • Partner cross-functionally with peers who may analyze store performance, finance, merchandise and planning, and logistics to ensure learnings are applied to the area of largest impact

 

Qualifications and Competencies
  • 3+ years of relevant web analytics experience is required
  • Proficient knowledge of Adobe Analytics, and tagging, is required. Experience with Adobe Launch/DTM is preferred
  • Experience with retail analytics with the ability to communicate complex concepts to a variety of audiences
  • The problem-solving mindset with experience in diagnosing, reporting, tracking, and resolving data quality issues
  • Strong analytic, quantitative, and data interpretation skills, and ability to transform data into actionable insights
  • Presentation skills are a must
  • Knowledge of digital marketing initiatives is preferred (Paid Search, SEO, Affiliates, Display)
  • Working knowledge of Power BI is a plus but not required
  • Working knowledge in SQL, R, or Python is a plus but not required

 
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: RTX1d96e9
  • Position Id: 2275-33995-
  • Posted 8 hours ago

Company Info

About Cognowiz

CognoWiz is an innovative and professional services provider firm with expertise on Analytics solutions. We serve you to make better business decisions. Since our founding by a team of ex-consultants, we have focused solely on Business Intelligence Analytics. Based on our background, we have built the company with an emphasis on process and methodology that enables us to deliver repeatable results of high quality to our clients. Our strong customer partnerships based on collaboration and quality of service have allowed us to grow and serve our customers better.

As a service provider, our team members, both internal and external, are the core of who we are as a company. Our team members have deep knowledge required to understand our clients’ needs and to deliver professionals with the right skills and experience for successful projects.

Our work environment is dynamic and challenging. We are focused on attracting and retaining top talent in the industry through an emphasis on entrepreneurship, creativity, innovation and stability.

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