HMG America LLC is the best Business Solutions focused Information Technology Company with IT consulting and services, software and web development, staff augmentation and other professional services. One of our direct clients is looking for Product Manager AdTech (Ad Optimization & Video Advertising) in USA. Below is the detailed job description.
Role: Product Manager AdTech (Ad Optimization & Video Advertising)
Location: USA
Job Type: Full-Time / Contract
Job Overview
We are seeking an experienced Senior Product Manager to lead the strategy, roadmap, and execution of next-generation Advertising Technology (AdTech) products. The ideal candidate will have deep expertise in ad optimization, ad serving, programmatic advertising, and advertising monetization, with experience building products that maximize advertising revenue across video or streaming platforms.
This is a Product Management role focused on defining product vision, working closely with engineering and data science teams, and delivering scalable advertising solutions. We are not looking for Project Managers, Program Managers, or Business Analysts.
Key Responsibilities
- Own the end-to-end product lifecycle for AdTech products, from strategy to launch.
- Define and prioritize product roadmap, features, and technical requirements.
- Build products focused on ad optimization, ad serving, ad auctions, and revenue optimization.
- Partner with engineering, data science, and UX teams to deliver scalable advertising solutions.
- Drive improvements in ad targeting, ad ranking, fill rate, yield optimization, and monetization.
- Define product requirements, user stories, acceptance criteria, and success metrics.
- Work with machine learning teams to implement recommendation, personalization, and optimization models.
- Analyze product performance using business and advertising KPIs, including revenue, CTR, CPM, conversion, and user engagement.
- Collaborate with cross-functional stakeholders to improve advertising efficiency and customer experience.
Required Qualifications
- Product Management experience with enterprise software or AdTech products.
- Proven experience as a Senior Product Manager, Lead Product Manager, or Principal Product Manager.
- Strong experience building products in one or more of the following:
- Ad Optimization
- Ad Serving
- Programmatic Advertising
- Real-Time Bidding (RTB)
- Ad Auctions
- Yield Optimization
- Advertising Monetization
- Experience defining product strategy, writing PRDs, and managing product backlogs.
- Strong understanding of Agile methodologies, Jira, and product delivery processes.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Experience with Video Advertising, OTT, CTV (Connected TV), or streaming platforms.
- Experience working on advertising products for companies such as streaming, digital media, or AdTech platforms.
- Knowledge of recommendation systems, personalization, ranking algorithms, or machine learning-driven optimization.
- Experience working with advertising analytics, experimentation (A/B testing), and data-driven product decisions.
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