Digital Marketing Manager

The Digital Marketing Manager / Domain Delivery Lead is responsible for driving end-to-end delivery of enterprise digital marketing solutions across the MarTech ecosystem. The role combines delivery leadership, domain expertise, stakeholder management, and governance to ensure scalable, high-quality, and business-aligned solutions. The individual will collaborate with business, technology, data, and vendor teams to deliver omnichannel marketing capabilities while driving operational excellence and AI-led innovation. This role is essential to strengthen Digital Marketing team overall process and domain expertise

Skills / Experience

• 12+ years of IT experience with significant experience in Digital Marketing/MarTech solution delivery, leading enterprise-scale initiatives.
• Experience with MarTech platforms such as Salesforce, Veeva, AWS, or similar digital marketing ecosystems
• Strong understanding of Digital Marketing, Omnichannel engagement, CRM, Marketing Automation, and Data & Analytics
• Proven experience in end-to-end delivery leadership, including Agile delivery, stakeholder management, governance, and vendor management
• Demonstrated experience leading cross-functional global teams and delivering business outcomes through scalable technology solutions
• Secondary Skills / Good to have - Experience in Life Sciences / Pharma / Medical or Healthcare domain; AI/ML and Generative AI use cases in digital marketing

Job / Role Description

• Own end-to-end delivery of digital marketing solutions from planning through deployment and operational support.
• Ensure delivery meets quality, timeline, budget, and scalability objectives.
• Manage delivery risks, dependencies, and issue resolution proactively.
• Act as the primary interface between Business, IT, Product teams, and external vendors.
• Align technology delivery with business priorities and strategic objectives.
• Drive stakeholder communication and executive-level reporting.
• Provide leadership across the MarTech ecosystem, including Salesforce, Veeva, AWS, CRM, and omnichannel marketing platforms.
• Guide solution design aligned with digital marketing best practices and enterprise architecture.
• Establish and enforce governance frameworks including RACI, release management, testing standards, and operational readiness.
• Monitor delivery KPIs and implement continuous improvement initiatives.
• Ensure reliable integration across marketing platforms and enterprise systems.
• Improve data quality, campaign measurement, analytics, and reporting capabilities.
• Drive resolution of systemic platform and data quality issues.
• Lead cross-functional teams across development, QA, architecture, data, and operations.
• Manage vendor performance, delivery quality, and knowledge transfer.
• Build a culture of accountability, collaboration, and continuous improvement.
• Drive adoption of AI and automation to improve marketing effectiveness and operational efficiency.
• Identify opportunities to leverage emerging technologies for enhanced customer engagement and delivery excellence.
• Communicate effectively with internal and customer stakeholders
• Collaborative mindset; comfortable working across delivery, product, and sales functions
• Ability to distill complex industry concepts into digestible insights for technical and non-technical audiences
• Prior experience in working on Agile/Scrum projects with exposure to tools like Jira
• Provides regular updates, proactive and due diligent to carry out responsibilities