Company Description About Sia Experience-Creative Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space-pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.
At SiaX we're nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.
Job Description Contract roles are geared toward independent professionals interested in temporary or project-based work. Sia Title: Independent Contractor (1099)
Project Title: Ad Operations Specialist -Contract
Project Length: 3 months (renewed quarterly)
Project Hours : 10-20 hrs per week (MUST BE AVAILABLE DURING BUSINESS HOURS 9-5PM EST)
Fixed Fee Range: $70-$90/hour equivalent (based on experience and skill).
This is a
fixed-fee project , not an hourly engagement. Final compensation will be determined based on agreed-upon scope and monthly deliverables rather than tracked hours.
Location: New York, NY or Remote
About the Role This is a technical ad operations role focused on the back-end execution layer of digital advertising: ad server trafficking, tag implementation, conversion tracking, technical QA, and live-campaign troubleshooting. You will be the person who makes campaigns technically work - not the person who plans media, builds audiences, writes copy, or manages client relationships.
This role is NOT a fit for: digital marketing managers, paid media buyers/planners, campaign managers focused on strategy or optimization, social media managers, or generalist marketing executors. If your experience is primarily running paid social, managing budgets, or optimizing campaign performance (vs. trafficking and instrumenting them), this is not the right role.
Responsibilities - Traffic end-to-end digital campaigns in ad servers (Campaign Manager 360 required; DV360 experience a plus), including placement setup, creative assignment, flight dates, budgets, and targeting - owning the technical build so campaigns launch on time and require minimal post-launch fixes
- Implement, QA, and maintain conversion tracking across Floodlight activities, GA4 events, Meta Pixel/CAPI, Google Ads conversions, and third-party pixels via tag management systems (GTM required; Tealium or Adobe Launch a plus) - designing tracking holistically across platforms so attribution and data flows are reliable and trusted by media, analytics, and client teams
- Perform pre-launch and post-launch technical QA on creative assets and tags - verifying publisher spec compliance (file size, dimensions, clickTag), cross-device rendering, click-through URL accuracy, and macro/parameter passing - to prevent rework and trafficking errors
- Author and maintain tracking implementation documentation - data layer specs, event taxonomies, parameter mappings, trigger logic, and QA plans - and align dev, analytics, and paid media teams on tracking requirements before launch
- Monitor live campaigns and debug tracking issues hands-on using browser DevTools (Network tab), GTM Preview mode, GA4 DebugView, and platform debuggers (Meta Test Events, LinkedIn Insight Tag Helper) - resolving broken tags, impression/click discrepancies, duplicate conversions, creative rendering failures, pacing anomalies, and tracker/reporting mismatches at the trafficking or tag layer (this role does not own bid, budget, or audience optimization)
- Partner with media planning and analytics teams as the technical owner of delivery data: pull ad server reports, troubleshoot data-flow issues between ad server, DSP, and analytics platforms, and ensure clean data lands in reporting dashboards (media/analytics teams own the optimization decisions)
Qualifications - 2+ years of hands-on ad trafficking experience in Campaign Manager 360 (CM360/DCM) - this is a hard requirement; resumes without demonstrable CM360 trafficking experience will not be considered
- Working proficiency in Google Tag Manager, including implementing Floodlight tags, custom event tags, and third-party pixels, and authoring data layer specifications (event names, parameters, trigger logic, payload structure)
- Hands-on experience with Google Analytics 4 (GA4) as a measurement and troubleshooting endpoint - configuring conversion events from scratch, validating with DebugView and Realtime reports, and reconciling GA4 data against ad server reporting
- Experience designing and implementing conversion tracking across multiple platforms (Google Ads conversions, Meta Pixel/CAPI, Floodlight, LinkedIn Insight Tag) and reasoning about platform-specific attribution differences
- Fluency in digital ad specs (IAB standards, VAST/VPAID for video, clickTag for display) and publisher trafficking workflows
- Comfort reading and lightly modifying HTML/JavaScript snippets in tags and creatives, and inspecting network requests in browser DevTools - debugging tracking by UI alone is not sufficient for this role
- Experience troubleshooting tracking discrepancies across ad server, GA4, and ad platforms, including duplicate conversions, attribution window differences, modeled vs observed conversions, and consent/blocking impacts
Preferred Qualifications - DV360 or The Trade Desk experience
- Familiarity with server-side tagging, CAPI (Meta), or Enhanced Conversions
- Adobe Analytics experience (in addition to GA4)
- CM360 / DV360 / GA4 certifications
Additional Information Diversity, Equity, Inclusion & Belonging At Sia, we believe in fostering a
diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of
belonging . We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.
Sia is an
equal opportunity employer . All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.
Office Workplace Guidelines Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations-New York City, Charlotte, Seattle, and San Francisco-are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location.
Work Authorization & Sponsorship At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).
Never miss an opportunity! Create an alert based on the job you applied for.
