Marketing Manager

RESPONSIBILITIES:
Kforce's client in Orlando, FL is seeking a Marketing Manager to support a new, high-visibility subscription program designed to attract a younger demographic. This role will drive the execution and optimization of cross-channel digital campaigns, ensuring strong coordination across teams, clear deliverables, and measurable business impact. The ideal candidate is equal parts strategist, operator, and storyteller - someone who can move seamlessly from dashboards to creative, from campaign setup to executive updates.

Key Responsibilities:
* Lead end-to-end digital marketing initiatives across paid media, web, email, and integrated campaigns
* Execute cross-channel strategies focused on conversion and subscription growth
* Translate performance data into optimization actions and future recommendations
* Manage campaign workflows including timelines, meetings, stakeholders, and deliverables
* Develop, monitor, and report on KPIs; turn analytics into clear narratives
* Partner with creative, product, analytics, and external partners to ensure alignment
* Present performance insights and strategic options to senior leadership
* Drive a culture of testing through A/B experimentation and CRO best practices

REQUIREMENTS:
Core Expertise:
* Digital marketing across paid search, paid social, and lifecycle/email
* Strong analytical and data-driven mindset
* Experience reading dashboards and converting numbers into action
* Conversion-focused campaign planning and execution
* Comfort operating in fast-paced, highly visible growth initiatives

Nice to Have:
* Project management acumen
* Account management or stakeholder management experience

Professional Strengths:
* High attention to detail and exceptional organizational skills
* Confident communicator with executive presence
* Ability to direct teams, push back constructively, and present solutions
* Highly collaborative and proactive
* Skilled at turning data into a compelling story

Preferred Backgrounds:
* Agency experience with exposure to multiple campaign types
* Hospitality or travel industry knowledge
* Experience supporting new product or program launches

Ideal Candidate Profile:
* A performance-oriented marketer with strong paid media expertise and hospitality/travel familiarity, who thrives in environments requiring cross-functional partnership and leadership visibility

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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